So viṣṇur ārādhaṇam means viṣṇur ār . . . that should be the aim of human life. Viṣṇur āradhana means one must become a Vaiṣṇava, and Vaiṣṇava means regulated life, not destroyed everything, finished, to become hogs. That is not Vaiṣṇavism. Vaiṣṇavism means regulated; aim—to, how to satisfy Viṣṇu. So whole Vedic scheme is there, how to satisfy Viṣṇu. Therefore it is said that utsanna kula-dharmānāṁ manuṣyāṇāṁ (BG 1.43). In the human life, if they do not follow the regulative principles of family life, family tradition and systematic arrangement of four division of the society, brāhmaṇa, kṣatriya, vaiśya, śūdra . . . in this way we can satisfy the Supreme Lord.
Our aim is to satisfy the Supreme Lord, and this can be done perfectly if we follow the regulative principles of jāti-dharma, kula-dharma. Jāti-dharma means if you are born in the family of a brāhmaṇa, you have got particular duties. Simply if you think yourself that, "I am born in a brāhmaṇa family; my duty is all finished. Now I can do whatever nonsense . . ." They think like that. I have spoken. They are very much proud of taking birth in brāhmaṇa family. So when others are engaged in devotional service, they say: "Oh, you are born in lower family. You have got to do this.
We are born in brāhmaṇa . . . we have nothing to do." You see? But they do not know that jāti-dharma kula-ghnānām, utsanna-kula-dharmānam. Even if you are actually brāhmaṇa, you must keep your family tradition. That is brāhmaṇa. Otherwise, if you sacrifice everything of your family tradition . . . just like in your country, the Lord family. The Lord family is maintained. The government . . . the Lord family has got money deposited with the government, and government gives the interest so that the family tradition may be maintained, the aristocratic style. Or if they spoil, then no more cares for them. Then their house will be sold and they will be street-beggar. That's all. No more Lord family.
So everywhere, you take politically or socially or spiritually, for human being, if you want to make your life successful, then you must keep the tradition of brāhmaṇa-vaiṣṇava. So our, we are Vaiṣṇava. Our only tradition is how to satisfy Viṣṇu. That is the tradition of everyone, but especially Vaiṣṇava.
They must be very alert, very careful, how to keep Lord Viṣṇu or Kṛṣṇa satisfied. That is our only business. So you should not neglect it. Then utsanna-kula-dharmānām . . . then you will spoil everything. When you have invited Viṣṇu or Kṛṣṇa, Caitanya Mahāprabhu, to accept your service, you must be very, very careful how to render service—how cleansely, how nicely you have to serve. Otherwise everything will be spoiled. Utsanna-kula-dharmānām. A Vaiṣṇava's kula-dharma is simply to satisfy Kṛṣṇa.
So in the . . . manuṣyāṇāṁ. Actually, human life begins when he is ready to serve the Supreme Lord, Viṣṇu. That is human life; otherwise the animal life. Therefore the whole world is in chaos. They are not eager to serve Viṣṇu. They are simply eager to serve their senses. Go-dāsa, servant of the senses. So instead of becoming servant of the senses, you have to become master of the senses. That is called gosvāmī. If you remain servant of the senses, then you are go-dāsa. Kāmādināṁ katidhā kati na . . . (CC Madhya 22.16).
That is animal life. But when you become master of the senses . . . how it is possible, master of the senses? Now, if you employ your senses always in the service of Kṛṣṇa, your senses are already controlled. Just like your tongue. Your tongue asks you, "Go to the restaurant and eat some nice thing." But if you are a Vaiṣṇava, if you have this vow that, "I shall not allow my tongue to eat anything except prasādam," it is already controlled. Gosvāmī. That means, to control the senses means to engage the senses in the service of the Lord. This is control. Otherwise, by force . . .
Just like the yogīs, they try artificially by some gymnastic. That may be possible for some time, but it is . . . there are many instances, it became . . . (break) Because by force they cannot control the senses. That is not possible. You must give better engagement. (break) By force, if you think that, "I shall control my tongue, I shall control my eyes, I shall control my genital, I shall control my belly . . ." Artificial. That may be possible for some time, but they are so strong, the senses are so strong, artificially it cannot be stopped. Paraṁ dṛṣṭvā . . .
(break) . . . stated in the Bhagavad-gītā. You give the senses better engagement. Then you can control. Hṛṣīkeṇa hṛṣīkeśa-sevanaṁ bhaktir uttamā. Sarvopādhi-vinirmuktaṁ tat-paratvena . . . (CC Madhya 19.170). (break) You have to purify the senses. How? By engaging the senses in the ser . . . (break) . . . tat paratvena. (break) Then you will be able to purify the senses. And with purified senses, when you are engaged in the service of the Supreme, that is called bhakti.
So if we are actually human beings, manuṣyāṇāṁ . . . (break) Kula-dharma, this family tradition, is not meant for the cats and dogs. If you live like cats . . . (break) . . . there is no question of family tradition. But if you live . . . want to live like human being, manuṣyāṇāṁ, then this system must be . . . (break) . . . puruṣeṇa paraḥ pumān (CC Madhya 8.58). Catur-vārṇyaṁ mayā sṛṣṭaṁ guṇa-karma-vibhāgaśaḥ (BG 4.13). Then society must be divided into four classes. As we have got four divisions in . . . (break) . . . brāhmaṇa, kṣatriya, vaiśya, śūdra must be there. (break) And each one should serve according to his guṇa-karma, quality and capacity to work. Then the whole society is organized . . . (break) . . . will be perfect, there will be peace . . . (break) . . . no war, nothing of the sort, and gradually making progress back to home, back to Godhead. Otherwise it will be chaos . . . (break) . . . become at the present moment.