Punar janma naiti, does not mean that soul is finished. No. This body, material body, na hanyate hanyamāne śarīre (BG 2.20). This material body, when it is dissolved, pañcatvaṁ prāpta, mixes with these five elements, earth, water, fire, air, it does not mean that the soul is finished. The soul is there. The soul is transmigrating to another body. Karmaṇā daiva-netreṇa (SB 3.31.1). By the supervision of the external energy, and superior superintendent, we are transferred to a different body by the subtle body, mana, buddhi, ahaṅkāra. But these foolish people, they do not know how the soul is... They do not know what is soul and how the soul is being transferred. But these things are all explained in the Bhagavad-gītā. Just like we cannot see the flavor, but when the flavor passes through carried by the air, we can smell. Similarly, we can smell how the soul is being transferred. These processes are explained in the Bhagavad-gītā.
Therefore our duty is to know Kṛṣṇa. Janma karma. Kṛṣṇa comes, Kṛṣṇa appears, Kṛṣṇa disappears. Why Kṛṣṇa comes? Why Kṛṣṇa is not seen? Janma karma. Why He acts? Why He takes birth in the battlefield of Kurukṣetra? Why He teaches Arjuna? Why He dances with the gopīs? So many things Kṛṣṇa's life. We have read Kṛṣṇa book. There are so many activities. They're all transcendental, although they're written just like ordinary story activities of a person. But they are not ordinary things. If you simply read Kṛṣṇa book, although it looks like story, then you become delivered from these clutches of repetition of birth and death.
It is so nice. Because you will understand Kṛṣṇa, what is Kṛṣṇa, and here it is said, janma karma ca me divyaṁ ye jānāti tattvataḥ (BG 4.9). It is explained. The people who are reading Kṛṣṇa book very seriously, and tries to understand Kṛṣṇa, he will understand. Kṛṣṇa is very kind. As soon as he begins reading Kṛṣṇa book with a little faith and adherence, Kṛṣṇa will be very much pleased. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). As soon as Kṛṣṇa is within your heart so when you read Bhagavad-gītā or Kṛṣṇa book with little seriousness, then Kṛṣṇa understands, "Now he is serious to understand me." He's with the.... You haven't got to search out Kṛṣṇa, He's already within you. Simply you have to become little serious. "Kṛṣṇa, kindly give me knowledge so that I can understand." Buddhi-yogaṁ dadāmi tam. If you are serious devotee, if you are in love with Kṛṣṇa, teṣāṁ satata-yuktānāṁ bhajatāṁ prīti-pūrvakam (BG 10.10). If you are engaged in His worshiping, in chanting, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). If you simply follow these four principles, simply thinking of Kṛṣṇa, simply, always, sa vai manaḥ kṛṣṇa-padāravindayoḥ (SB 9.4.18). Simply meditate. This is meditation.
Meditation means as you see the form of Kṛṣṇa, and whenever you go, the impression of the form will be within your eyes, and if you think of Kṛṣṇa, your life is succesful. Therefore the Deity of Kṛṣṇa should be seen. That is the benefit of the eyes. The ears should be engaged hearing about Kṛṣṇa. The tongue should be engaged for eating Kṛṣṇa's remnants of foddstuff, prasādam. The nose should be engaged for smelling the flower which is offered to Kṛṣṇa, or the tulasī. In this way, when you engage all your senses, the legs should be utilized for coming to this temple to see Kṛṣṇa. Not to going to the cinema rascal. Then your life will be successful. You'll understand Kṛṣṇa. Kṛṣṇa is very kind. He says teṣāṁ satata-yuktānām (BG 10.10), if you engage all your senses for understanding Kṛṣṇa with devotion and faith, prīti-purvakam, with love, the love is the basic principle of understanding Kṛṣṇa.