First of all you have to understand that we are spirit soul, ahaṁ brahmāsmi, Brahman. "I am not matter, I am spirit," ahaṁ brahmāsmi. These are Vedic words, so 'ham. So 'ham does not mean "I am God." I am god-ly—I am part and parcel of. As God is in quality, so I am also in quality. Just like a drop of ocean water, qualitatively it is the same as the vast mass of water in the sea, but not the drop of water is equal to the vast mass of water. Similarly, in quality, so 'ham, "I am that," means the Supreme God, as He is in quality, I am also the same in quality. So 'ham. Ahaṁ brahmāsmi, "I am Brahman. I am not this matter, I am spirit soul." These are the knowledge.
So when one comes to that knowledge, brahma-bhūtaḥ . . . now we are not brahma-bhūtaḥ; prākṛta-bhūtaḥ, jīva-bhūtaḥ, the exact word. Jīva-bhūtāṁ mahā-bāho yayedaṁ dhāryate jagat (BG 7.5). The world is being maintained by this jīva-bhūtaḥ, by the living entities. Just like the city of Manila is very important so long the living entities are there. If there are no living entities, nobody will be prepared to purchase the whole land even for a farthing.