The Supreme Personality of Godhead does not require any service. He is already satisfied by His own opulence. Tad ekin puja nechetati eva tatra karuna krpalu ata brinate ca, tattva itur jagajad iti. Janjan manam jadvar jasmad jarineda janadi na bhagavate manam bhidavita, kaveva atmane bhavati nainat jatha mukhe krpaiva tilokada sri sobha, prativinda suhotri natu saksad ta saiva kartun sakrti talva (Śrīdhara Svāmī commentary).
Prahlāda Mahārāja says that, "He demands your surrender, your service or your wealth—’You give Me everything.’ It is for your benefit. He is full." Just like a small example—suppose a bank advertises that "You deposit your money; we give you five percent." So does it mean the bank has got less money and is trying to get your money to fulfill? No.
The bank has immense money. But if you deposit some money in the bank, then your money is protected, and you get nice interest. The bank is not poverty-stricken. Don’t think . . . I'm just giving a crude example. Similarly, by serving Kṛṣṇa you will be benefited. Therefore it is said, mānaṁ janād aviduṣaḥ.
People do not know. Aviduṣaḥ. Aviduṣaḥ means they are fools. They are thinking that, "Why shall I become servant of God? Why shall I become dog of God?" But he will become very willingly a dog of a third-class man. Therefore he is aviduṣaḥ. Aviduṣaḥ means "fool," "rascal." He will agree to become a dog, a servant, of a fourth-class man, third-class man and nonsense.
But as soon as we shall say that: "You become servant of Kṛṣṇa, dog of Kṛṣṇa," he will protest, "Oh, why shall I become? I am God. Just see. I am Kṛṣṇa." Just see the fun. (laughs) Therefore aviduṣaḥ. Aviduṣaḥ means "rascal," "fool."
So mānaṁ janād aviduṣaḥ karuṇo vṛṇīte. So when Kṛṣṇa says that "You surrender unto Me," it is His mercy. Out of His mercy He is asking that, "This will be good for you. You are servant of God, you are dog of . . . you are servant of māyā, dog of māyā, servant of nonsense, dog of nonsense. You just become My dog, My servant. That will be good for you." And He gives assurance also, ahaṁ tvāṁ sarva-pāpebhyo mokṣayiṣyāmi (BG 18.66)