But one who cannot understand Kṛṣṇa, they are cripple-minded. They are not broad-minded. If one becomes broad-minded, then, by the grace of Kṛṣṇa, he can understand Kṛṣṇa.
Sevonmukhe hi jihvādau (Brs. 1.2.234). The process is sevonmukha, service. Service, beginning with the tongue, vāsudeva realization is possible. The service, the first service is śravaṇaṁ kīrtanam (SB 7.5.23). Chant Hare Kṛṣṇa mantra and hear repeatedly and take prasāda. These are two business of the tongue. So you'll realize. Very simple method. Sevonmukhe hi jihvādau svayam... Kṛṣṇa will reveal, not that by your endeavor you can understand Kṛṣṇa, but your endeavor in the loving service, that will make you qualified. Kṛṣṇa will reveal. Svayam eva sphuraty adaḥ. Kṛṣṇa is very much anxious to take you back home, back to Godhead. But we are stubborn. We do not wish. So He's always finding out the opportunity how you can be taken back home, back to Godhead. Just like affectionate father. Rascal son left his father, loitering in the street and have no shelter, no food, suffering so much. The father is more anxious to take the boy home. Similarly, Kṛṣṇa is the supreme father. All these living entities within this material world, they're exactly like the misled child of a big, rich man, loitering in the street. Therefore the greatest benefit to the human society is to give him Kṛṣṇa consciousness. Greatest... You cannot give any benefit; any kind of material profit will not satisfy the living entity. If he's given this Kṛṣṇa consciousness... Just like the same process. A bewildered boy is loitering in the street. If he's reminded, "My dear boy, why you are suffering so much? You are the son of such and such very rich man. Your father has got so much property. Why you are loitering in the street?" And if he comes to his consciousness: "Yes, I am the son of such and such big man. Why shall I loiter in the street?" He goes back home. Yad gatvā na nivartante (BG 15.6).
Therefore this is the best service, to inform him that "You are part and parcel of Kṛṣṇa. You are son of Kṛṣṇa. Kṛṣṇa is opulent, six kind of opulence. Why you are traveling, why you are rotting in this material world?" This is the greatest service, Kṛṣṇa consciousness. But māyā is very strong. Still, it is the duty of every kṛṣṇa-bhakta to try to enlighten everyone to Kṛṣṇa consciousness. Just like Kuntīdevī is pointing out. First of all she said, alakṣyaṁ sarva-bhūtānām antar bahir avasthi... (SB 1.8.18). Although Kṛṣṇa, the Supreme Person, is without and within, still, to the rascals and fools, He is invisible. Therefore she is pointing out: "Here is the Lord, kṛṣṇāya vāsudevāya (SB 1.8.21)." He is the all-pervading Supreme Personality of Godhead, but He's very much pleased to become the son of Devakī. Devakī-nandanāya. Devakī-nandanāya is mentioned in Atharva-Veda also. Kṛṣṇa comes as Devakī-nandana, and His foster father is Nanda-gopa, Nanda Mahārāja.
So Kṛṣṇa likes to be related with His devotee as father and mother. Here, in this material world, we try to make our relationship with the Supreme as father, but Kṛṣṇa wants to become the son. Therefore nanda-gopa-kumārāya (SB 1.8.21). He takes pleasure to become a devotee's son. Ordinary men, they want God as father, but that is not very pleasing to Kṛṣṇa. Father means... To become father means always botheration: "Give me this, give me this, give me this." You see. Of course, Kṛṣṇa has got immense potencies to supply. Eko yo bahūnāṁ vidadhāti kāmān. He can supply everyone as much he wants. He's supplying food to the elephant. He's supplying food to the ant. Why not to the human being? But these rascals, they do not know. They're working day and night like ass to find out bread. And if he goes to church, there also: "Give me bread." They are only bread problem. That's all. Although the living entity is the son of the richest opulent person, but he has created his bread problem. This is called ignorance. He thinks that "If I do not solve my bread problem, if I do not drive my trucks day and night..."Whoosh, whoosh, whoosh, whoosh, whoosh, whoosh, whoosh, whoosh, whoosh, whoosh, whoosh, whoosh, whoosh. whoosh. Such a nonsense civilization. You see. Bread problem. Where is bread problem? Kṛṣṇa can supply. If He can supply food to the elephant in Africa... There are millions and millions of African elephants, you know, and they are supplied food.
The Bhāgavata says don't waste your time for this bread problem. Don't waste your time. Tasyaiva hetoḥ prayateta kovido na labhyate yad bhramatām upary adhaḥ (SB 1.5.18). Don't waste your time how to solve your economic problems. This is nonsense. Of course, it is very revolutionary. People will hate me. "What Swamiji's speaking?" But actually this is the fact. This is another madness. Suppose you have got your rich father, enough food. Where is your economic problem? This is madness. There is no economic problem. If you are, if you know that "My father is the richest man of the city," then where is my economic problem? Actually, that is the position. We have no economic problem. Everything is there, complete. Pūrṇam adaḥ pūrṇam idaṁ pūrṇāt pūrṇam udacyate (Īśopaniṣad, Invocation). Everything is complete there. You want water. Just see: there are oceans of water. You want purified water. You cannot. Although the ocean water's so much, when there is scarcity of water, you have take help of Kṛṣṇa. He'll evaporate the water, He'll make it cloud. Then when it falls down, then it becomes sweet. Otherwise you cannot touch. Everything under control. Everything is full-water, light, heat. Everything is complete. Pūrṇāt pūrṇam udacyate, pūrṇasya pūrṇam ādāya pūrṇam evāvaśiṣyate (Īśo Invocation). His stock is never finished. Simply you become obedient and the supply is there. You can understand.
These Kṛṣṇa consciousness persons, they have no problem, economic problem. Everything is sufficiently supplied by Kṛṣṇa. In Los Angeles, the neighbors, they are very envious, that "You do not work. You have no anxiety. You have got four cars. You are eating so nicely. How is that?" They inquire from our devotees. That is the actually the fact. We are spending so much money, we have got so many centers. The calculation is about $70,000 we are spending. Who is supplying? Somehow or other, we are getting. So there is no problem. You simply become sincere servant of Kṛṣṇa. Everything is there. This is the test. They are envious of us that we do not work. Still, we have got so much. "So why don't you come and join us?" That they will not do. "You come with us, chant Hare Kṛṣṇa." "No, no, no. That I cannot do." All right, then work with your trucks: whoosh, whoosh, whoosh, whoosh, whoosh. They have made their own position dangerous and others' position also. They say... At any moment, there may be accident. This is the civilization. Nonsense. This is not civilization. Civilization means calmness, peace, prosperity, śānti. In peace and prosperity one should be Kṛṣṇa conscious always. Tasyaiva hetoḥ prayateta kovido na labhyate yad bhramatām upary adhaḥ (SB 1.5.18). In the animal life, or other than human life, we had worked so much only for morsel of food, day and night, working. But still the food is there. Simply avidyā-karma-saṁjñānyā tṛtīyā śaktir iṣyate. Avidyā. This material world is full of ignorance. So therefore our endeavor should be how to come out of this ignorance. Tasyaiva hetoḥ. For that reason, we should work only. How to come out of this ignorance, that "I am this material body. I have to work day and night, and then I shall get my food, and I shall live." This is ignorance. Tasyaiva hetoḥ pra...
So this ignorance, this life of ignorance we have passed in the, I mean to say, the forms other than the human being. Animal life, bird's life, beast's life. Now this life should be peaceful, calm and quiet. And jīvasya tattva-jijñāsā, simply for inquiring about the Absolute Truth. That should be the business. Simply. Jīvasya tattva-jijñāsā. Athāto brahma jijñāsā. Simply sit down. Just like we are sit down. We are sitting down and inquiring about Kṛṣṇa. This is life. And what is this life? Working day and night like the ass? No. That is not life. Therefore Bhāgavata says your life should be engaged for this purpose: tasyaiva hetoḥ prayateta kovidaḥ. Kovida means intelligent. Then: "How my economic problem will be solved?" The answer is: tal labhyate duḥkhavad anyataḥ sukham. You are after happiness. Are you after distress? "No, sir." Why distress comes upon you? You are not anxious for distress, calamities. Why do they come upon you? Similarly, so far your happiness is also concerned, that will also come upon you. Because your life, according to your karma, is mixed up with some portion of happiness, some portion of distress. If the distress comes without any invitation, the happiness also will come without invitation. Without any invitation. Because you are destined already that so much happiness, so much distress you will have. Destined.