"My dear Kṛṣṇa, Madhusūdana." He is not addressing Kṛṣṇa as "Kṛṣṇa." He is addressing Him, "Madhusūdana." He is reminding Him that "You also kill, but You kill Your enemies, Madhu." Madhu was a demon. Madhu-kaiṭabha-bhare hari-murāre. Madhu-kaiṭabha-bhare. So, "You are Madhusūdana. You are the killer of Madhu demon, who was Your enemy. You are not Nanda-sūdana or Yaśodā-sūdana." That is reminding Him, little critically that, "You are Yourself Madhusūdana. You kill only Your enemies. Why You are inducing me to kill my kinsmen?" This is the criticism.
So etān na hantum icchāmi. So "You may induce me, but I am not going to kill them." Etān na hantum. Hantum, "To kill, I am not willing." Then the question may be that, "It is fight. If you do not kill, if you stand still, then they will kill you. Because it is fight. Then what you will do?" "Yes, I agree." Ghnato 'pi. "If they kill me, I agree. Still, I will not kill them." Ghnato 'pi. "Even they kill me, I will not fight, I will not kill them. But if they kill me, that is also agreed; still, I will not kill." Just see how much determination. This is called family attraction.
So he is preparing the ground for teaching Bhagavad-gītā. We are so much attached to our bodily conception of life, and expansion of bodily conception of life. He is thinking in terms of bodily conception of life. Śyālāḥ bandhuḥ pitaraḥ pitāmahāḥ. Because somebody happens to be . . . just like there are many thousands of women. One woman with whom I have got my bodily connection, I take, "She is my wife. I have to give protection." This is all based on bodily connection. So long there was no bodily connection with that woman, you didn't care for her. But as soon as there is bodily connection, immediately the attachment is there. Tayor . . . tayor mitho hṛdaya-granthim āhuḥ (SB 5.5.8). Generally, everyone has got attraction for woman. Woman has got attraction for man. That is general. But when they are united by marriage, the attraction becomes very acute, hṛdaya-granthim āhuḥ. Hṛdaya-granthi means very hard knot. Hṛdaya-granthim āhuḥ. So this is called family attraction. Then I get my attraction for my children, for my society, for my home.
So the Arjuna's description of this means bodily concept of life. The sum and substance of this whole passage described by Arjuna, kiṁ no rājyena govinda kiṁ bhogair jīvitena vā (BG 1.32). Everyone works so hard to acquire money. Why? The family attraction. We were student of economics, and there was a book, Marshall's Economics. That Mr. Marshall is explaining that economic impetus begins from family affection. Family affection. Unless one has got family, he will not try to earn. He will not try to earn money. He will be irresponsible. Therefore it is essential. When one is given some responsible post . . . some . . . I know some English firm in India; I had some connection with him.