This is the recommend . . . recommendation of Caitanya Mahāprabhu, that you should glorify the holy name of Hari. Hari means Kṛṣṇa. So that is the recommendation. But we are meeting so many obstacles because they think, "This chanting is nuisance. This bhajana is nuisance. This is Kali-yuga. Not the Kali-yuga; even every yuga. So ataḥ śrī-kṛṣṇa-nāmādi na bhaved grāhyam indriyaiḥ (CC Madhya 17.136). A devotee is hearing, he is enjoying, and the nondevotee is thinking, "It is nuisance."
Therefore it is said, ataḥ śrī-kṛṣṇa-nāmādi na bhaved grāhyam indriyaiḥ. The blunt senses, material senses, they cannot receive. Nāmādi. Not only name; they cannot see Lord Kṛṣṇa's form. Because hearing and seeing and smelling and tasting and touching . . . we have got so many senses. So these senses being materially contaminated, it cannot hear what is Kṛṣṇa's holy name. Ataḥ kṛṣṇa-nāmādi na bhaved grāhyam indriyaiḥ (CC Madhya 17.136). Then how to understand Kṛṣṇa? That is recommended, sevonmukhe hi jihvādau. You have to engage your tongue first of all in the service of the Lord. The Kṛṣṇa realization begins from the tongue. How? Now you simply make it a vow that, "I shall not accept anything which is not offered to Kṛṣṇa." And you take another vow that, "I shall not talk anything except glorifying the Lord." Then you become perfect. Very simple method. Simply you have to make this determination, that "I shall not talk anything which is not about Kṛṣṇa, and I shall not eat anything which is not offered to Kṛṣṇa."
So our this Kṛṣṇa consciousness movement is teaching these two things specifically. We are distributing little prasādam. If we get opportunity, we can give sumptuous prasādam. We are doing that in all other centers throughout the whole world. By eating, simply by eating, one can be devoted. It doesn't require, if he simply eats Kṛṣṇa prasādam. It is so nice method. So jihvādau. And chanting and hearing. This is recommended here, ya ātma-saṁyama-yogāgnau. Ātmā, you have to make a determination, ātma-saṁyama that, "I shall not allow this tongue to take anything in the restaurant. But I can simply allow the tongue . . ." If you do this, then you become gosvāmī. That is called gosvāmī. Because we are all godāsa. Go means senses.
So actually we are all servants of our senses. The whole activities of the material world means everyone is acting as the servant of his senses, that's all. This is the material world. Everyone is working. Everyone is working so hard. So when one becomes intelligent, then he understands that, "What I am doing? I am thinking that I am master, I am proprietor, I am the head of the family, but what I am doing actually? I am acting as servant of my senses, my son's senses, my wife's senses, my daughter's senses, my servant's senses. That's all." If you speak something wrong even to your servant, the servant will resign, and you will be in trouble. Therefore you have to serve his senses so that he may not be angry. This is our position.
So we are simply serving senses, but we are thinking, "I am master." This is called illusion. So jñāna-dīpite, when you actually come to the sense of your knowledge, then you come to this conclusion that, "What I am? What is my mastership? I am simply serving the senses, different senses." Even in the . . . (break) . . . what is the taste of that knowledge. That is explained in the Bhagavad-gītā. What is that? Bahūnāṁ janmanām ante (BG 7.19): "After many, many births, spoiling the life and spoiling the time by satisfying the senses . . ." Bahūnāṁ janmanām ante. So long you will go on satisfying these senses, either your senses—that is centralized senses—or expanded senses, the senses of your family, senses of your society, senses of your country, nationality, these are all sense gratification process, simply extending. It begins centralized - my senses, then my son's senses, then my grandson's senses, then my country's senses, then . . . it is sense gratification, that's all. There is no other business.
So when one becomes enlightened, he offers himself to Kṛṣṇa. There is a verse like this: kāmādīnāṁ kati na katidhā pālitā durnideśāḥ (CC Madhya 22.16), "My Lord, I have spoiled my time in this way, becoming the godāsa, or the servant of the senses," kāmādīnām, kāma krodha lobha moha mātsarya. Therefore it is called kāmādīnāṁ. Kati na. "I have tried to satisfy them to my utmost." Kati na katidhā. "What I have not done for them? Still, they are not satisfied. Neither they are merciful." Teṣāṁ na karuṇā jātā. Na tṛpta: "They are neither satisfied; neither they are merciful, never." You go on serving your family, nobody will give you relief. If you say that, "Now I have done so much for you. Give me relief," first of all I do not want to be relieve also. That is also another disease. You see? You will be surprised. It is my practical experience. This Kṛṣṇa consciousness movement, before starting, I wrote one letter to Mahatma Gandhi, "Mahatma Gandhi, you have got position. People accept you as a very pious man. Now you have got your sva-rājya, and you are very fond of Bhagavad-gītā. Let us preach Bhagavad-gītā." I wrote this letter. Unfortunately, a few days after, he was killed. So this is the position. All big, big leaders, they do not want to take relief from this sense gratification business. No. This is the . . .
Therefore jñāna-dīpite ātma-saṁyama-yogāgnau. Because there is no knowledge, they think the sense gratification extended, expanded sense gratification, will make the world happy. No. That is not possible. Therefore jñāna-dīpite means that by this kind of sense classification we will not solve the problems. Kāmādīnāṁ kati na katidhā pālitā durnideśās teṣāṁ mayi na karuṇā jātā (CC Madhya 22.16). Karuṇā, "There is no mercy. Therefore I have given up them. Now I have come to You, my dear Lord. I was serving the senses so long. Now I want to serve You." This is knowledge, jñāna-dīpite. "Because my business is to satisfy the senses, either my senses or my relatives' senses, but it has not made me happy, therefore I have come to You to satisfy Your senses. Kindly engage me in Your business." This is called jñāna. That is explained in the Bhagavad-gītā. Bahūnāṁ janmanām ante jñānavān māṁ prapadyate (BG 7.19). When jñānavān . . . what kind of jñānavān? After serving the senses of so many people life after life, when one comes to his real knowledge that, "This kind of sense gratification will not make me happy. Let me gratify the senses of Kṛṣṇa," that is real knowledge. Jñāna-dīpite. And in another place it is said, bahūnāṁ janmanām ante jñānavān māṁ prapadyate. Jñānavān. That is real knowledge.