If you simply think of Kṛṣṇa—Kṛṣṇa recommends also that: man-manā bhava mad-bhaktaḥ. This Kṛṣṇa consciousness movement is nothing, just to train people how to think of Kṛṣṇa and how to become devotee of Kṛṣṇa. That's all. So you may become devotee . . . but you will become devotee. If you think of Kṛṣṇa, naturally you will become devotee. So . . . but think of Kṛṣṇa, is it very difficult task? Very simple, very easy; even a child can do it. Here is Kṛṣṇa. You can think of. So you go on thinking, thinking, thinking, thinking, you will be attached. You will be attached. You will be attached. Ādau śraddhā tataḥ sādhu-saṅgaḥ (CC Madhya 23.14-15). And thinking of Kṛṣṇa in association of the devotees. Not alone, then you will go to hell. Alone will not do. Association is so strong that anyone who is coming to our association, we . . . not that we are everyone teaching, but by association, he wants to become devotee. By association, automatically. So the association is so powerful. Therefore Narottama dāsa Ṭhākura says:
- tāṅdera caraṇa-sevi-bhakta-sane vāsa
- janame janame mora ei abhilāṣa
- (Nāma-saṅkīrtana 7)
He is praying, "My dear Lord, this is my ambition, birth after birth." What is that? "That to be engaged in the service of the ācārya guru, and in the association of devotees. This is perfection." Janame janame mora ei: "This is my desire. I don't want to stop my birth, but simply I want that I may take birth—it doesn't matter—but bhakta-sane vāsa, let me live with the devotees." That is the . . .
Bhaktivinoda Ṭhākura says:
- kīṭa-janma hau yathā tuwā dāsa
- bahir-mukha brahma-janme nāhi mora āśa
- (From Śaraṇāgati)
He says that, "If I forget You and take my birth as Lord Brahmā, I don't want it. I don't want it." What is the use of taking a birth like Brahmā? "But I shall like to take my birth as even a small insignificant insect where a devotee is there." This is the ambition of devotee. "I shall prefer to become an insect." Because there are different varieties of living entities, beginning from Brahmā down to the insect, insignificant. In the middle, there are so many varieties—aquatics, trees, plants, demigods, and men, human being. So many thing. So this is the end and . . . one end to another. Ābrahma-bhuvanā . . . (indistinct) . . . insignificant ant, nobody cares for, and Brahmā is very important, supreme person within the . . .
So Bhaktivinoda Ṭhākura says that, "I will not prefer a birth like Brahmā if I forget You. But I will prefer to become an insect if I remain with Your devotee." Because if one remains with a devotee, he will not forget Kṛṣṇa. That is the advantage. Just like when you go, people address you, "Hare Kṛṣṇa!" Oh, it is very great benefit. Automatically they chant Hare Kṛṣṇa. We have seen it all over the world.