Association is so... Therefore we have named this Krsna Consciousness Society. Not Krsna consciousness only. Krsna Consciousness Society. A society's so beneficial we should understand

Expressions researched:
"association is so . . . therefore we have named this Kṛṣṇa Consciousness Society. Not Kṛṣṇa Consciousness only. Kṛṣṇa Consciousness Society. A society's so beneficial, we should understand"

Srimad-Bhagavatam Lectures

So association is so... Therefore we have named this Kṛṣṇa Consciousness Society. Not Kṛṣṇa consciousness only. Kṛṣṇa Consciousness Society. A society's so beneficial we should understand. So, in this way, atha bhajana-kriyā anartha-nivṛttiḥ syāt. If we prosecute our devotional activities and keep our association with the devotees, then we can be free from sinful activities. And when you are completely free from sinful activities, then we get niṣṭhā. Yes, it is full faith. Niṣṭhā means full faith.

Lecture on SB 1.15.30 -- Los Angeles, December 8, 1973:

So you yeṣāṁ . . . you can give up this impious activities provided you are engaged fully in devotional service. Otherwise it is not possible. Simply by moral instruction that, "Stealing is very bad. Don't steal," nobody will accept. Nobody will accept. It is practical. One man has stolen, and he's arrested and he's going to the police custody. So everyone has seen, and he has heard also that the government says that if you steal, you'll be punished. And in the Bible or in any other religious scripture it is said that stealing is not good. So he has heard it, and he has seen it that a man who has stolen, he is going to jail. So these two things are experienced: hearing and seeing. So in spite of all his experience, why does he steal? Because he has no good association. He knows that stealing is bad; otherwise why he steals at night? Nobody can see. He knows it is, "I'm doing some bad thing." But why he cannot give up that bad thing? Because he's not associating with good person. That is it.

So association is so . . . therefore we have named this Kṛṣṇa Consciousness Society. Not Kṛṣṇa Consciousness only. Kṛṣṇa Consciousness Society. A society's so beneficial, we should understand. So, in this way, atha bhajana-kriyā anartha-nivṛttiḥ syāt. If we prosecute our devotional activities and keep association with the devotees, then we can be free from sinful activities. And when you are completely free from sinful activities, then we get niṣṭhā: "Yes." It is full faith. Niṣṭhā means full faith. Tato niṣṭhā. Tato ruciḥ. Ruci means taste. Why you are hearing about Kṛṣṇa daily, the same thing? We are speaking nothing new, "Kṛṣṇa is the Supreme Personality of Godhead, and you have to surrender," this is our all daily business. But why you are coming to see . . . hear the same hackneyed words? Because it is very pleasing.

This is called ruci, taste "Yes, I want to hear this repeatedly. Yes. Kṛṣṇa is the Supreme Lord. I am the eternal servant." You have got a taste. Unless one gets the taste, then you'll say, "What is this hackneyed word?" Hare Kṛṣṇa, Hare Kṛṣṇa, twenty-four hours you can chant because you have got a taste. Others cannot do. This is called ruci. And ruci means āsakti, attraction, "I must go. I must chant. I must do." Tato niṣṭhā, tato ruciḥ, atha āsaktiḥ, tato bhāvaḥ, then bhāva: "Ah, Kṛṣṇa. I will associate with Kṛṣṇa." Then Kṛṣṇa's love. That is perfection.

So those who are not attained to this stage, first stage is how to become free from sinful ac . . . anartha. Anartha you don't require, but you are habituated. And māyā is so strong. You don't require to smoke, but the māyā is advertising, "Here is one cool cigarette," or "this hot cigarette," or this . . . you see? This is called māyā. You don't require it. It has no existence. There is no pleasure, but still you are attached to it. That is called māyā, illusion. That is called illusion. So we have got so friend, so nice friends all over the world, that we . . . what you do not require, that is . . . they are simply allurimous: "Here is whisky, here is this wine, here is that wine, here is this woman, here is this illicit sex, here is this cigarette, here is meat-eating, here is . . ." This is going on.

So therefore this Kṛṣṇa consciousness movement is the only humanitarian work who can save the human society. All are helping them to go to hell. This is a fact. All are helping simply . . . so many innocent human beings are being slaughtered, you see, by education, by culture, by so-called society, friendship . . . it is very vicious cycle. Therefore here it is said, Kṛṣṇa sai . . . Arjuna says, yathā . . . saṅgrāma-mūrdhani, kāla-karma-tamo-ruddham: this nice instruction of Bhagavad-gītā becomes choked up by the time, kāla. The time, you know, everyone, time's business is to destroy. You construct very nice house—ten years or, say, five years after, you have to again repair it, because the time has destroyed it, so many things. So time . . . time destroys. This is the business of time, kāla.

And karma. Our karma, because we are always engaged in sinful activities, karma . . . kāla, karma, and tama, ignorance. Ignorance. Tama means darkness, and the symptom of tamo-guṇa is laziness and sleep. Those who are lazy and sleeping, you must know he's under the influence of tamo-guṇa. And rajo-guṇa: always acting foolishly. Just like these people are running. They're rajo-guṇa. But actually in this world there are two guṇas—raja and tama, ignorance and foolishly active. Foolish active is very dangerous. There are four classes: lazy intelligent, busy intelligent, and lazy foolish and active foolish. (laughter) The active foolish is the fourth-class man. So at the present moment they're very active, but they're all foolish. Therefore the world is in danger. Active foolishness. Foolish, if he stops, he does not work, it is better. But as soon as he becomes active he becomes more dangerous.