Now here, in this chapter, this is explicitly explained, that who is the supreme worshipable object. We are worshiping. According to our capacity, we are worshiping somebody. At least we are worshiping our boss. Suppose I work in an office or in a factory, I have to worship the boss, I have to abide by his order. So everyone is worshiping. Now who is the supreme worshipable object, Kṛṣṇa, how He is supreme worshipable object, that is explained in this chapter. Ya svarūpaṁ sarva karaṁ ca yac ca dhiyāṁ tad ubhaya-viṣayakaṁ jñānaṁ vyaktum atra bhakti-pratijñānam.
Therefore if we understand that here is the supreme controller, here is the supreme worshipable object, then the problems of our life is solved at once. We are searching after. Just the other day I told you one story that one Muhammadan devotee, he wanted to serve the greatest. He was serving the Nawab, then he went to the emperor, Barsa, then from emperor to Haridāsa, a saintly person, and from Haridāsa he was promoted to worship Kṛṣṇa in Vṛndāvana.
So we should be inquisitive, intelligent enough. We are serving. Everyone, we are serving, at least we are serving our senses. Everyone, practically, they are not serving any boss or any master, they are serving their senses. Suppose if I am serving somebody as my boss, actually I am not serving his money . . . serving his person; I am serving his money.
If he says: "Tomorrow you have to work free. You are getting twenty dollars a day now. Tomorrow I have no money. You will have to work free," "Ah, no, no, sir. I'm not coming. Because I am not serving you, I am serving your money." So actually we are serving money. Any why you are serving money? Because with the money we can satisfy our senses. Without money, we cannot satisfy our these informidable senses. If I want to drink, if I want to enjoy such and such things, then I require money. Therefore ultimately I am serving my senses.
Therefore Kṛṣṇa is called Govinda. We ultimately want our sense satisfaction, and go means senses. Here is the person, Supreme Personality of Godhead. If you serve Kṛṣṇa, then your senses become satisfied. Therefore His name is Govinda. Actually, we want to serve our senses, but the real senses, the transcendental senses, is Kṛṣṇa, Govinda. Therefore bhakti, devotional service, means purifying the senses, to be employed in the service of the supreme pure. The Lord is supreme pure. In the Bhagavad-gītā, in the Tenth Chapter, you'll find that Kṛṣṇa is described by Arjuna pavitraṁ paramaṁ bhavān (BG 10.12): "You are the supreme pure."