We are preaching all over this Kṛṣṇa consciousness movement just to awaken their natural affection for Kṛṣṇa. And the Śrīmad-Bhāgavatam says:
- sa vai puṁsāṁ paro dharmo
- yato bhaktir adhokṣaje
- ahaituky apratihatā
- yayātmā samprasīdati
- (SB 1.2.6)
We have to develop our natural affection. Natural affection. Just like a father loves the child, child loves the father. That is natural. At least, father loves the child without any thinking of remuneration. No. That is natural. Similarly, when we shall develop, awaken—not develop; it is already there—simply to awaken . . . how it is awakened? Śravaṇādi-śuddha-citte.
As you are coming here, if you try to hear the real fact of your relationship with Kṛṣṇa and yourself from the śāstras . . . because ataeva kṛṣṇa veda purāṇa karilā. We have to learn from the authorized śāstras, from the Bhagavad-gītā, from Śrīmad-Bhāgavatam, from Vedas, not from the rascals. Then you'll understand. Your real affection from Kṛṣṇa will be awakened, and your life will be successful. Śravaṇādi-śuddha-citte karaye udaya. Satāṁ prasaṅgān mama vīrya-saṁvido bhavanti hṛt-karṇa-rasāyanāḥ kathāḥ (SB 3.25.25).
So Caitanya Mahāprabhu therefore advised, bhāgavata para giyā bhāgavata sthāne. We have to understand Śrīmad-Bhāgavatam from the person Bhāgavatam, whose life is simply Kṛṣṇa consciousness. Then you'll understand Bhāgavatam. Not from the professional readers. You cannot understand. Sanātana Gosvāmī has prohibited strictly.
Avaiṣṇava-mukhodgīrṇaṁ pūtaṁ hari-kathāmṛtam, śravaṇaṁ naiva kartavyam (Padma Purāṇa). One, he is not Vaiṣṇava in his behavior, pseudo-Vaiṣṇava, Sanātana Gosvāmī says even he speaks hari-kathāmṛtam, the message of Kṛṣṇa, it is not to be heard, because he'll not present real Kṛṣṇa. He'll present adulterated Kṛṣṇa, or his business will be to kill Kṛṣṇa. That's all.