So ultimate goal is to satisfy the Supreme. That they do not know. This is stated by Prahlāda Mahārāja. Na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). They do not... Everyone is self-interested, but they do not know what is self-interest. Na te viduḥ svārtha-gatim. Everyone must be self-interested. That is natural. But they do not know what is self-interest. The self-interest is to approach Viṣṇu, or Kṛṣṇa, and satisfy Him. That is self-interest. Na te viduḥ svārtha-gatiṁ hi viṣṇuṁ durāśayā (SB 7.5.31). Durāśayā means by hoping something which is impossible to fulfill. Durāśayā ye bahir-artha-māninaḥ. The modern civilization, they are trying to adjust things by material activities. Just like the greatest example is the United Nation. The United Nation is trying to adjust things, the whole worldly affairs, by a United Nation Organization, UNO. But they could not do anything, because they do not know that how the nation should be united. Na te viduḥ svārtha-gatiṁ hi viṣṇum. They do not know. All their activities are without God, without God consciousness. Therefore they have failed. Everyone will fail, because they do not know what is the aim of life. That is the mistake.
So this Kṛṣṇa consciousness movement is trying to teach people that the ultimate goal of life is to satisfy Kṛṣṇa, either you... Kṛṣṇa or God. Kṛṣṇa is the most explicit explanation of God. If God can have any name, the "Kṛṣṇa" name is the most perfect name, because Kṛṣṇa means all-attractive. I have explained many times. Unless God is all-attractive, how He can be God? If God is attractive for a certain limited person or limited area, then he is not God. Then you will say "our God," "your God," "his God," "that God." But if Kṛṣṇa is all-attractive, that is real God. And that is Kṛṣṇa. That is being proved. Now Kṛṣṇa is all-attractive all over the world. Otherwise, how in America, in Russia, in China, in Europe, all countries? Recently I have got several literatures printed in Swedish language. We are printing Kṛṣṇa literature almost in all languages of Europe—in English language, in Spanish language, in French language, in Swedish language, in Dutch language and German language, and then Italian language we are publishing, and it is being sold like hotcakes, anything. Because this idea, the Kṛṣṇa consciousness idea, is very, very new to them. Kṛṣṇa, God, can be talked with personally. One can go to God personally. These ideas were unknown in the Western countries. But that is possible. That is a fact. We can understand from Vedic literature. But they do not know.