If we regularly hear Śrīmad-Bhāgavatam, this sātvata-saṁhitā. . . Yasyāṁ vai śrūyamāṇāyām (SB 1.7.7). Śrūyamāṇa means simply hearing, śravaṇam. Then, by hearing, what will be the effect? The effect will be kṛṣṇe parama-pūruṣe, kṛṣṇe parama-pūruṣe bhaktir utpadyate (SB 1.7.7): "The Supreme Person, Kṛṣṇa, unto Him your devotional service will be increased." Because anartha upaśamaṁ sākṣād bhakti-yogam adhokṣaje. The remedy has been described that if you be engaged in the devotional service of Adhokṣaja. . . Adhokṣaja means the Supreme Person who is beyond your material experience. That is called adhokṣaja. Akṣaja means material, and adhah-kṛta, where material knowledge fails, that is called adhokṣaja. So if you be engaged in devotional service upon this Adhokṣaja. . . And who is that Adhokṣaja? That is Kṛṣṇa. Kṛṣṇa you cannot understand by the material knowledge. They are studying Kṛṣṇa with material knowledge, but it is not possible. That is said by Kṛṣṇa Himself in the Bhagavad-gītā, that yogamāyā-samāvṛtaḥ. Nāhaṁ prakāśaḥ sarvasya yogamāyā-samāvṛtaḥ (BG 7.25): "I am not exposed to everyone, because the yogamāyā is covering their eyes." In another place Kṛṣṇa says, avajānanti māṁ mūḍhā mānuṣīṁ tanum āśritam (BG 9.11): "Because I have come here to favor these people of this world. . ." These rascals, mūḍha—mūḍha means rascal—they are deriding; they are thinking Kṛṣṇa as one of us. Therefore Kṛṣṇa is adhokṣaja. If you want to see Kṛṣṇa by your material speculation, you will never be able to see Kṛṣṇa. Yogamāyā-samāvṛtaḥ.
But one may say that "I can see Kṛṣṇa by my pious activities." No, that also not possible. "I can see Kṛṣṇa by my philosophical speculation"—no, that is also not possible. "I can see Kṛṣṇa by practicing yoga—that is also not possible. Then how it is possible? Kṛṣṇa says, bhaktyā mām abhijānāti (BG 18.55). This particular process you have to accept, bhaktyā. That is called bhakti-yogam adhokṣaje. Everything is there symmetrically in every Vedic literature. We have to take advantage of it and benefit ourself. So the summary is that Kṛṣṇa is beyond your material experimental knowledge. You cannot understand Kṛṣṇa by these material senses. It is not possible. Then bhakti-yoga. Bhakti-yoga. Bhakti means to engage oneself in the service. The more you engage in the service of the Lord, more you realize what is Kṛṣṇa. Otherwise, it is not possible. If you don't accept bhakti-yoga, if you accept jñāna-yoga, karma-yoga or haṭha-yoga, then you can make some material progress, but there is no possibility of understanding Kṛṣṇa. Therefore it is recommended here the bhakti-yogam particularly. Everywhere it is made, bhakti-yoga. Bhaktyā mām abhijānāti yāvān yaś cāsmi tattvataḥ (BG 18.55).
So the Śrīmad-Bhāgavatam is further explanation of the knowledge given in the Bhagavad-gītā. So it is recommended also that we have to hear Śrīmad-Bhāgavatam always, twenty-four hours. Not that bhāgavata-saptāha. It is a business. Bhāgavata-saptāha is not recommended in anywhere in authorized scripture. There are many big, big commentators of Śrīmad-Bhāgavatam—Śrīdhara Svāmī, Vīrarāghavācārya, Viśvanātha Cakravartī, Jīva Gosvāmī and many other. There are eight authorized. Nowhere you will find bhāgavata-saptāha is recommended. Nowhere. Bhāgavata should be studied every day. Nityaṁ bhāgavata-sevayā. That is recommended. Naṣṭa-prāyeṣv abhadreṣu nityaṁ bhāgavata-sevayā (SB 1.2.18). Nityam. Nityam means always, at least daily. So these temples are meant for hearing Śrīmad-Bhāgavatam daily. That is wanted. Not that I make a ceremony, I hear for one week. Without understanding a word of Bhāgavata, I hear for one week, and the business is finished. No. You have to hear Śrīmad-Bhāgavatam daily, regularly. Then anartha upaśamaṁ sākṣāt. This sātvata-saṁhitā is given by Śrīla Vyāsadeva so that. . . We are fools, rascal, ajānataḥ, ajānataḥ. Lokasya ajānataḥ. All these fools and rascals, if they hear with great attention from Śrīmad-Bhāgavatam about the activities and glories of Kṛṣṇa. . . Yasyāṁ vai śrūyamāṇāyāṁ kṛṣṇe parama-pūruṣe (SB 1.7.7). He is the parama-puruṣa. That is the verdict of all Vedic literature. Īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1). He is īśvara, parama-puruṣa, the Supreme Person. Īśvara means the Supreme Person. In the English dictionary also it is said, "God means the Supreme Person." God means the Supreme Person. So that Supreme Person is Kṛṣṇa, and Kṛṣṇa says in the Bhagavad-gītā, mattaḥ parataraṁ nānyat (BG 7.7): "There is no more superior authority than Me." But people do not understand, because ajānataḥ. Ajānataḥ means without any knowledge.
So we have to take knowledge from Bhagavad-gītā or Śrīmad-Bhāgavatam about Kṛṣṇa. Kṛṣṇe parama-pūruṣe bhaktir utpadyate. If you hear Śrīmad-Bhāgavatam. . . Of course, if you do not understand what is the basic principle of Kṛṣṇa or basic principle of perfection. . . That is stated in the Śrīmad-Bhāgavatam in the beginning: dharmaḥ projjhita-kaitavaḥ atra paramo nirmatsarāṇām (SB 1.1.2). Here in the Śrīmad-Bhāgavatam the so-called manufactured religious system is kicked out. It is meant for the paramahaṁsa. Nirmatsarāṇām. Nirmatsara means one who does not become envious. So our enviousness, our envy, has begun from Kṛṣṇa. We don't accept Kṛṣṇa. Mostly they will say, "Why Kṛṣṇa should be only the Supreme Person? There are many others." That is envy. So our enviousness has begun from Kṛṣṇa, and therefore it has expanded in so many ways. And in our ordinary life we are envious. We are envious of our friends, envious of our father, our son even, what to speak of others—businessmen, nation, society, community, only enviousness, matsaratā. "Why he should go ahead?" I become envious. This is material nature. So when one understands Kṛṣṇa—he is Kṛṣṇa conscious—he becomes nonenvious, no more envious. He wants to become friend. Suhṛdaḥ sarva-bhūtānām.
So this Kṛṣṇa consciousness movement means we want to become friends of everyone. Because they are suffering without Kṛṣṇa consciousness, we are going door to door, city to city, village to village, town to town to preach this Kṛṣṇa consciousness. And by the grace of Kṛṣṇa we are attracting the attention of intelligent class of men. So if we continue this process, not to become envious. . . That is animal nature, dog's nature, hog's nature. Human nature should be para-duḥkha-duḥkhī. One should be very unhappy by seeing others in miserable condition. So everyone is suffering for want of Kṛṣṇa consciousness. Our only business is to awaken his Kṛṣṇa consciousness, and the whole world will be happy. Anartha upaśamaṁ sākṣād bhakti-yogam adhokṣaje, lokasya ajānataḥ. People have no knowledge about it. So we have to push on this movement. Lokasyājān. . . vidvāṁś cakre sātvata-saṁhitām. Śrīmad-Bhāgavatam. So another name of Kṛṣṇa consciousness movement is bhāgavata-dharma. Bhāgavata-dharma. If we accept it, then the whole human society will be happy.