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This is called ajnata-sukrti

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Srimad-Bhagavatam

SB Canto 6

Although this man completely forgot Nārāyaṇa, he was calling his child, saying, "Nārāyaṇa, please come eat this food. Nārāyaṇa, please come drink this milk." Somehow or other, therefore, he was attached to the name Nārāyaṇa. This is called ajñāta-sukṛti.
SB 6.1.26, Translation and Purport:

When Ajāmila chewed food and ate it, he called the child to chew and eat, and when he drank he called the child to drink also. Always engaged in taking care of the child and calling his name, Nārāyaṇa, Ajāmila could not understand that his own time was now exhausted and that death was upon him.

The Supreme Personality of Godhead is kind to the conditioned soul. Although this man completely forgot Nārāyaṇa, he was calling his child, saying, "Nārāyaṇa, please come eat this food. Nārāyaṇa, please come drink this milk." Somehow or other, therefore, he was attached to the name Nārāyaṇa. This is called ajñāta-sukṛti. Although calling for his son, he was unknowingly chanting the name of Nārāyaṇa, and the holy name of the Supreme Personality of Godhead is so transcendentally powerful that his chanting was being counted and recorded.

SB Canto 8

Here is an example of giving service to the Supreme Personality of Godhead even without knowledge. Such service is called ajñāta-sukṛti.
SB 8.24.15, Translation and Purport:

To please himself, King Satyavrata, not knowing that the fish was the Supreme Personality of Godhead, decided with great pleasure to give the fish protection.

Here is an example of giving service to the Supreme Personality of Godhead even without knowledge. Such service is called ajñāta-sukṛti. King Satyavrata wanted to show his own mercy, not knowing that the fish was Lord Viṣṇu. By such unknowing devotional service, one is favored by the Supreme Personality of Godhead. Service rendered to the Supreme Lord, knowingly or unknowingly, never goes in vain.

Other Books by Srila Prabhupada

Krsna, The Supreme Personality of Godhead

Anyone who associates with a pure devotee derives imperceptible benefit, which is called ajñāta-sukṛti.
Krsna Book 36:

Nārada Muni is generally known as deva-darśana, which means that he can be seen only by demigods or persons on the same level with the demigods. But Nārada visited Kaṁsa, who was not at all on the level of the demigods, and allowed Kaṁsa to see him. Of course, Kaṁsa also saw Kṛṣṇa, what to speak of Nārada Muni. But unless one sees the Lord or His devotees with purified eyes, one cannot derive the actual benefit. Of course, anyone who associates with a pure devotee derives imperceptible benefit, which is called ajñāta-sukṛti. One cannot understand how he is making progress, yet he makes progress by seeing the devotee of the Lord.

Lectures

Bhagavad-gita As It Is Lectures

If you can induce him to spend something of his hard earned money in Kṛṣṇa consciousness, that is very good to him. This is called ajñāta-sukṛti. He does not know, but he is advanced one step to Kṛṣṇa consciousness.
Lecture on BG 2.13-17 -- Los Angeles, November 29, 1968:

General principle is that if you can engage anyone in Kṛṣṇa consciousness, that is good. That is good. That is also said in the Bhakti-rasāmṛta. Yena tena prakāreṇa manaḥ kṛṣṇe niveśayet. If your aim is to engage him in Kṛṣṇa consciousness, if you do something which is not very straight, that is allowed. (laughter) Because you are doing very good to him. Suppose a man is drunkard. So suppose if you say, "Oh, all right. I'll give you a very nice bottle of whiskey at cheap price. Give me fifteen dollars." And if you take fifteen dollars and engage it (in) Kṛṣṇa consciousness, that cheating is allowed. (laughter) Because that fifteen dollars he'll take and drink. So you have by some way taken away that fifteen dollars and engaged in Kṛṣṇa consciousness. So that you have done good to him. So therefore it requires little intelligence and discretion. But that does not mean you shall cheat fifteen dollars from everywhere. But there is no cheating because anyone who is not Kṛṣṇa conscious, he is a drunkard. He is drunkard, he is illusioned under material spell. You see? You see? The greatest drunkard, everyone who is not Kṛṣṇa conscious. Therefore any way, if you can induce him to spend something of his hard earned money in Kṛṣṇa consciousness, that is very good to him. Yes. This is called ajñāta-sukṛti. He does not know, but he is advanced one step to Kṛṣṇa consciousness. Anybody who is contributing even a farthing to you, he is advanced in Kṛṣṇa consciousness. It is so nice thing.

The small child who is dancing and chanting, it will be recorded in his history. This is called ajñāta-sukṛti.
Lecture on BG 4.11 -- Bombay, March 31, 1974:

So Kṛṣṇa consciousness is that. If you are actually serious to go to the spiritual world, take the bhakti-yoga process. Therefore Kṛṣṇa is preaching personally bhakti-yoga. Mayy āsakta-manāḥ pārtha yogaṁ yuñjan mad-āśrayaḥ. So take opportunity of this Kṛṣṇa consciousness movement. It is very, very easy. And anyone can take it. You have seen that our process, chanting, this process is accepted even by a small child. He also dancing, he's also chanting. Don't think that these things will go in vain. The small child who is dancing and chanting, it will be recorded in his history. Puñji-budha. Kṛta-puṇya-puñjāḥ (SB 10.12.11). This is called ajñāta-sukṛti. The center is open to give chance people to hear about Kṛṣṇa, to chant about Kṛṣṇa, to see Kṛṣṇa, to take prasādam of Kṛṣṇa. So we request, take advantage of these facilities and be fully Kṛṣṇa conscious and make your life successful.

The children, they are also chanting Hare Kṛṣṇa, they are offering obeisances, they are offering a lamp, they are playing some instrument, all these things will never go in vain. It is being accounted. This is called ajñāta-sukṛti.
Lecture on BG 13.26 -- Bombay, October 25, 1973:

So here Kṛṣṇa said, anye tu ajānantaḥ śrutvā, simply by hearing. If you hear from a realized person—of course, interestedly, seriously—then you can get benefit, śrutvā. Śrutvā anyebhya upāsate. Just like it is very natural. Just like these children, they do not understand, or the children's father. Anyone. They do not understand. But if they come here and simply hear. The children, they are also chanting Hare Kṛṣṇa, they are offering obeisances, they are offering a lamp, they are playing some instrument, all these things will never go in vain. It is being accounted. This is called ajñāta-sukṛti. By doing this, doing this, doing this repeatedly, one day becomes a great devotee. It doesn't require studying all the Vedic literatures. Simply if one is accustomed to this practice of devotional service and hears the vibration, Hare Kṛṣṇa mantra... Simply by hearing.

They do not understand I am speaking in English. But because they are hearing, it is puṇya-śravaṇa-kīrtanaḥ, they are acquiring piety. This is called ajñāta-sukṛti, piety acquired without knowledge.
Lecture on BG 13.26 -- Bombay, October 25, 1973:

When you begin to hear about Kṛṣṇa, śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ, so Kṛṣṇa is within your heart. He immediately becomes alert. Oh, this man, this human being, is now hearing." Śṛṇvatāṁ sva..., puṇya-śravaṇa-kīrtanaḥ. If you simply hear, even if you do not understand what it is being spoken...

Just like the children. They do not understand anything, but they are hearing. They are sitting. They are hearing. Or some woman, they do not understand I am speaking in English. But because they are hearing, it is puṇya-śravaṇa-kīrtanaḥ, they are acquiring it piety. Acquiring. This is called ajñāta-sukṛti, piety acquired without knowledge, ajñāta-sukṛti. Puṇya-śravaṇa-kīrtanaḥ. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ. Śravaṇa-kīrtana. One is hearing and one is chanting. Both of them becoming pious. Puṇya-śravaṇa-kīrtanaḥ. Hṛdy antaḥ-sthaḥ... And the more you become pious in this way, then all the dirty things within your heart will be cleansed. Ceto-darpaṇa-mārjanam (CC Antya 20.12).

Srimad-Bhagavatam Lectures

You are coming here. Here is God. You are offering obeisances. It will go to your credit. Yes. This is called ajñāta-sukṛti.
Lecture on SB 1.2.6 -- Delhi, November 11, 1973:

This is God's teaching, that "You simply think of God." Man-manāḥ. Mad-bhaktaḥ, "Become devotee of God, worship God." Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). You are coming here. Here is God. You are offering obeisances. It will go to your credit. Yes. This is called ajñāta-sukṛti. Those who are coming here, taking part in this ārātrika ceremony, dancing or offering some respect, everything goes to your credit. Everything will go to your credit. In this way... Just like if you make bank balance, one rupee, one rupee, one rupee, sometimes you will see, "It is now 100,000 rupees." Similarly, we are giving chance all over the world, opening this Rādhā-Kṛṣṇa temple, giving them chance to chant the glories of the Lord. That means it is going to their credit. If they take it immediately, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66), that is very nice. But if he cannot, this chance will never go in vain. This is Kṛṣṇa consciousness movement.

These people, abodha-jāta, rascals, if they little appreciate, "Oh, these people are nice," that is one asset. This is called ajñāta-sukṛti, accumulation of the result of pious activities.
Lecture on SB 1.16.23 -- Hawaii, January 19, 1974:

Devotee (1): Prabhupāda, when we're chanting on the street and the people walk by and hear us chant or we give them prasādam or they give a small donation, to what extent is the benefit they receive? They can go on walking by and hearing us chant.

Prabhupāda: The benefit is... Just like the bank sometimes gives you a box, "Whatever little money you save, put it in this." And when it is filled up, it becomes a big amount. Similarly, these people, abodha-jāta, rascals, if they little appreciate, "Oh, these people are nice," that is one asset. This is called ajñāta-sukṛti, accumulation of the result of pious activities. And when one is fully pious, at that time, he can understand what is God. So we are helping them, by and by, to advance in the matter of understanding God. This is our propaganda.

Some way or other, unknowing or knowingly, if you render some service, that is called ajñāta-sukṛti.
Lecture on SB 1.16.23 -- Los Angeles, July 13, 1974:

As Kṛṣṇa took Pūtanā as mother... Pūtanā came to kill Kṛṣṇa, smearing poison over her breast. And Kṛṣṇa sucked the milk and her life also. But Kṛṣṇa took her as (His) her mother. This is Kṛṣṇa. Kṛṣṇa did not take the black side. The intention was to kill Kṛṣṇa, Pūtanā came. But who can kill Kṛṣṇa? That is not possible. But Kṛṣṇa thought Himself as obligation, that "I have sucked her breast. So she is My mother. She must be given the position of mother." So Pūtanā, after being killed, she was given the same opportunity as Mother Yaśodā. This is Kṛṣṇa. Bhāva-grāhī-janārdanaḥ. Any way you serve Kṛṣṇa, it will be accepted. Not any way. I mean to say, we should serve Kṛṣṇa according to regulative principle. Still, some way or other, unknowing or knowingly, if you render some service, that is called ajñāta-sukṛti.

Ajñāta means without your knowledge you are advancing in spiritual life. That is called ajñāta-sukṛti.
Lecture on SB 1.16.23 -- Los Angeles, July 13, 1974:

Ajñāta means without your knowledge you are advancing in spiritual life. That is called ajñāta-sukṛti. You do not know. But the system is so nice... Just like our this class is going on. These children, they are dancing, they are offering obeisances, they are offering a flower. They do not know what they are doing, but it will not go in vain. This is Kṛṣṇa consciousness. These things are becoming assets, one after another. Just like if you keep money in the bank, daily you save, it is increasing your bank balance, similarly, these children, although they do not know what is this class, what is Prabhupāda speaking, why we are offering... They are imitating. They are imitating, offering obeisances. We used to do so. Every children, every child does so. So if the mother is a devotee, the child automatically becomes a devotee, without any effort. If the father, mother is devotee... Therefore śucīnāṁ śrīmatāṁ gehe yoga-bhraṣṭo 'bhijāyate (BG 6.41). Kṛṣṇa says that those who are yoga-bhraṣṭaḥ, could not fulfill the whole program of devotional service, some way or other fallen down, so they are given chance, another chance. What is that chance? The chance is he is given a human form of life and born in a devotee's house, so that from the very beginning of life he will again be in connection with devotional service.

Under the Vaiṣṇava, if he agrees to abide by, he becomes... That is called ajñāta-sukṛti. If these ordinary people offer respect to the Vaiṣṇava, they become advanced.
Lecture on SB 2.1.2 -- Vrndavana, March 17, 1974:

So dhīrādhīra-jana-priyau. These ordinary men, they were not saintly persons, but they were devoted to Sanātana Gosvāmī. Therefore their life was successful. Because they would abide by the orders of Sanātana Gosvāmī, therefore they were also liberated. They may be personally wrong, but they abided by the Sanātana Gosvāmī. And Sanātana Gosvāmī was kind to them. This is the Gosvāmī. Dhīrādhīra-jana-priyau.

So you can become dhīrādhīra-jana-priyau. Adhīra, those who are ordinary men, you can also call them, give them prasādam, treat them very nicely: "Just hear Hare Kṛṣṇa. You come here. Chant Hare Kṛṣṇa. Take prasāda." They'll be your..., under your control. They'll be under your control. And as soon as they become under your control, they make advance. Immediately. Because under the Vaiṣṇava, if he agrees to abide by, he becomes... That is called ajñāta-sukṛti. Because he offers you... Just like when we walk, they say, "Hare Kṛṣṇa. Jaya Rādhe." That is the method of offering respect. So if these ordinary people offer respect to the Vaiṣṇava, they become advanced. So you must be Vaiṣṇava. Otherwise why they will offer you respect? Respect cannot be demanded. It must be commanded. By seeing you, they will give you respect. Then dhīrādhīra-jana-priyau. This is gosvāmī. Automatically they'll offer respect. So unless you become perfectly clean and Vaiṣṇava, pure Vaiṣṇava... Automatically they'll give you respect. You haven't got to... Just like sometimes we see a person, by seeing us, they chant Hare Kṛṣṇa. It is not that at the spot we are asking them to chant Hare Kṛṣṇa, but automatically they are chanting. So that means we have to keep ourself so clean, nice Vaiṣṇava, gosvāmī, that people will offer you respect. Dhīrādhīra-jana-priyau tri-bhuvane mānyau śaraṇyākarau.

Dancing, he's dancing. He's getting the result. He's becoming a devotee. This is called ajñāta-sukṛti.
Lecture on SB 2.3.21 -- Los Angeles, June 18, 1972:

This bow down... Even the children, they are imitating, bowing down, but it has got the effect. Not that the children, they have no seriousness about... Seriousness or no seriousness, simply if he bows down, he gets the result. He gets the... Dancing, he's dancing. He's getting the result. He's becoming a devotee. This is called ajñāta-sukṛti. These are the statements in Bhakti-rasām... Nectar of Devotion. You'll find. The temple is meant for giving chances to the nondevotees. Some way or other, if he comes in the temple, bows down, and dances with us, takes the prasādam, takes caraṇāmṛta, that means he is becoming spiritually advanced. Therefore this is a chance. And actually, our Society is giving this chance. In the beginning they come as a inquisitive visitor. Then dances, then chants, then take prasādam, and, say, after a week, he becomes shaven. So this is the process. Association of the devotee, coming to the temple, will give him impetus to make further progress.

To engage the whole world who are spending money in so many rascaldom way, if that money is engaged in Kṛṣṇa consciousness, they'll get a chance. This is called ajñāta-sukṛti. He does not know how he is making progress in Kṛṣṇa consciousness.
Lecture on SB 5.5.9 -- Vrndavana, October 31, 1976:

Not that we want to live in big palatial building and take subscription from others. No, this is not our policy. He'll spoil the money in sense gratification, so try to engage him. This is the policy. And exactly following the footprints of Gosvāmīs, we do not require any money. We, we are quiet confident Kṛṣṇa will supply all the necessities. But to engage the whole world who are spending money in so many rascaldom way, if that money is engaged in Kṛṣṇa consciousness, they'll get a chance. This is called ajñāta-sukṛti. He does not know how he is making progress in Kṛṣṇa consciousness. Ajñāta, it is unknown to him. But the person who is trying to induce him to be engaged in Kṛṣṇa's service, that is his friend, real friend. They are misunderstanding that these people are exacting money by force. Even it is done by force, it is good for the person who is contributing. But you should not use any such means, people will misunderstand.

Better, if you spend money for Kṛṣṇa, at least your service will be recognized. Kṛṣṇa will see that this man is spending his hard-earned money for Me. That is called ajñāta-sukṛti.
Lecture on SB 5.5.9 -- Vrndavana, October 31, 1976:

So better, so long you have got money, spend it for God. San-nimitte varaṁ tyāgo vināśe niyate sati(?). This is the instruction of Cāṇakya Paṇḍita, that whatever money you have got, it will be spent. You cannot keep it. Either the money will go from you, or you have to go from the money. You cannot keep together. That is not possible. If you don't spend the money for Kṛṣṇa, if you keep it, that "I shall see it. I shall lick up this money and become happy..." Kṛpaṇa, that those who are miser, they do not spend money for Kṛṣṇa but they see the money. Therefore it has become a problem for us, how to spend the money. How to spend the money for Kṛṣṇa, that is our policy. We do not want to keep money. We cannot keep, that is not possible. Somebody will take it. Ultimately the government will take. Better spend it for Kṛṣṇa. Spend it for Kṛṣṇa that is the right use. San-nimitte varaṁ tyāgo vināśe niya... Cāṇakya Paṇḍita, he was great politician, he is advising that if you have got money, spend it for Kṛṣṇa. Don't keep it. Spend it for Kṛṣṇa. Why? It will be spoiled. Today or tomorrow it will be spoiled. Somebody will take and spoil it. Better, if you spend it for Kṛṣṇa, at least your service will be recognized. Kṛṣṇa will see that this man is spending his hard-earned money for Me. That is called ajñāta-sukṛti. This service to Kṛṣṇa, this inclination, does not arise unless one is very, very, good asset he has got.

So far everyone has got some charitable disposition of mind, in that disposition of mind, if by chance he gives to some Vaiṣṇava some money, that becomes a credit. That is called ajñāta-sukṛti.
Lecture on SB 6.1.31 -- Honolulu, May 30, 1976:

In the Bhagavad-gītā everything explained: four kinds of men begins God consciousness. And what kind of man he is? Sukṛtina, one who has background of pious life, not the rogues and rascals. Little pious activities one has done. Ajñāta-sukṛti. So far everyone has got some charitable disposition of mind, in that disposition of mind, if by chance he gives to some Vaiṣṇava some money, that becomes a credit. That is called ajñāta-sukṛti. He does not know that "I am getting some..." Of course people, they pay to saintly person, brāhmaṇa, that datavyam iti yad dhānam: "Here charity should be given." So that charity goes into his credit. Catur-vidhā bhajante mām sukṛtino 'rjuna—those who have got background of pious life. So even one goes to the church, "God, give us our daily bread," he's not ordinary person. He's pious man. He has gone to God to ask. He has not gone to anyone. No. "My Lord, I'm very poor man. I have no money. Kindly give me some money." That also accepted.

Although Ajāmila was addressing his son, he did not know that this chanting of Nārāyaṇa is going to his credit, although he did not know. This is called ajñāta-sukṛti.
Lecture on SB 6.2.8 -- Vrndavana, September 11, 1975:

So the question is that "When this man became sinless?" So that answer is given here, etenaiva: "This chanting of Nārāyaṇa, by this process," eva, "indeed, he, also," aghonaḥ-agha means sinful"—asya, "of this Ajāmila," kṛtaṁ syād agha-niṣkṛtam, "he is now cleansed of all sinful reaction." When he became? Yadā, "from that time." Yadā, nārāyaṇa, " 'O Nārāyaṇa,' " āyeti, āyeti, " 'Come here please...' " He was affectionate to his youngest son, little son, child. Generally father-mother becomes very much attached. So this child was named Nārāyaṇa. So constantly he was chanting, "Nārāyaṇa, please come here." (aside:) What is that?

Devotee: (loud chirping of bird) (someone claps)

Prabhupāda: That's all right. "Nārāyaṇa, please come here. Take your meal. Nārāyaṇa, please sit down here. Nārāyaṇa, take your meals," like that. So although he was addressing his son, he did not know that this chanting of Nārāyaṇa is going to his credit, although he did not know. This is called ajñāta-sukṛti. He did not know what is the use of chanting Nārāyaṇa, these four alphabet, catur-akṣaram. But some way or other, he was chanting.

So Nārāyaṇa is so kind that although he did not mean real Nārāyaṇa—he was meaning his son—but the affection was there for Nārāyaṇa. So Nārāyaṇa is so kind that consciously or unconsciously, if you chant the holy name of the Lord, it goes to your credit. Just like sometimes when you walk in the street, people say "Hare Kṛṣṇa!" So this is also going to their credit. When they offer their respect to a Vaiṣṇava, that goes to their credit. When one comes in this temple, offers his obeisances, it goes to their credit, because Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). So some way or other, with some purpose even it is so... Generally people come with a purpose, that "I shall go to the temple, offer my respect to the Deity, and I shall ask this benediction." That is also good, even if he has come with a motive. So Nārāyaṇa or Kṛṣṇa is so kind. Kāmād bhayāt lobhāt... Or if one chants Nārāyaṇa name with śuddha, then what to speak?

If we simply chant Hare Kṛṣṇa and follow these principles, our life is successful. This is called ajñāta-sukṛti.
Lecture on SB 7.6.8 -- New Vrindaban, June 24, 1976:

Just like Ajāmila. He, at the end of his life, remembered Nārāyaṇa. So this is success. But this can be possible if we practice from the very beginning. Ajāmila, first of all, he was a brahmacārī, brāhmaṇa, very well behaved brāhmaṇa, learned everything, but due to bad association he fell down. But Kṛṣṇa gave him the opportunity, Kṛṣṇa says in the Bhagavad-gītā, na me bhakta praṇaśyati. If once one has sincerely become the pure devotee of Kṛṣṇa, that will never go in vain. So Kṛṣṇa saw this Ajāmila in his childhood and boyhood and youthhood a devotee, so He gave him the chance. At last, he had ten sons. The tenth son was named as Nārāyaṇa. This is Kṛṣṇa's policy, that "This rascal is forgetting Me, so I'll give him a child whose name is Nārāyaṇa." So, with reference to his son, he was chanting "Nārāyaṇa." "Nārāyaṇa, please come here, my dear son. Nārāyaṇa, please take this food." So in this way, his account was being credited, "Nārāyaṇa, Nārāyaṇa, Nārāyaṇa." You see? So therefore he got the salvation. Similarly, if we simply chant Hare Kṛṣṇa and follow these principles, our life is successful. This is called ajñāta-sukṛti. We have to acquire sukṛti. Sukṛti means pious activities. Su means pious and kṛti means activities. Sukṛtino 'rjuna. Catur-vidhā bhajante māṁ janaḥ sukṛtino 'rjuna (BG 7.16). Arjuna... Those who are sukṛtina, means one's background is pious, they begin bhajana, Kṛṣṇa consciousness. Catur-vidhā bhajante māṁ janaḥ sukṛtino 'rjuna. Ārto, arthārthī, jñānī, jijñāsur. Four kinds of men—ārto, the one who is distressed, and arthārthī, one who is poor, wants some money. Jñānī—one who wants to know what is God; jijñāsur—inquisitive. Such persons, if his background is piety, sukṛtina, then he begins bhajana.

Nectar of Devotion Lectures

Ajñāta-sukṛti means just like Kṛṣṇa's representative is preaching all over the world, and if somebody comes in contact with that representative of Kṛṣṇa, and satisfies him, he acquires some ajñāta-sukṛti. This is called ajñāta-sukṛti.
The Nectar of Devotion -- Vrndavana, October 29, 1972:

We are wandering in different species of life in different planets. Brahmāṇḍa bhramite kono bhāgyavān jīva. Not all, fortunate. One must be very much fortunate to come in contact with Kṛṣṇa and guru. So how that fortunate becomes possible? It is called ajñāta-sukṛti. Sukṛti and duṣkṛti, these two words are used in Bhagavad-gītā. Na māṁ duṣkṛtino mūḍhāḥ prapadyante narādhamāḥ (BG 7.15). There is the word, duṣkṛti. And sukṛti. Catur-vidhā bhajanti māṁ sukṛti 'rjuna. So this sukṛti, this fortune, there is a chance which is called ajñāta-sukṛti. Ajñāta-sukṛti means just like Kṛṣṇa's representative is preaching all over the world, and if somebody comes in contact with that representative of Kṛṣṇa, and satisfies him, he acquires some ajñāta-sukṛti. This is called ajñāta-sukṛti. He does not know what spiritual benefit he's achieving by serving the representative of Kṛṣṇa. He does not know. But he acquires it imperceptibly. This is called ajñāta-sukṛti. So when ajñāta-sukṛti is accumulated, then he becomes fortunate. That is called kono bhāgyavān jīva.

Initiation Lectures

This is called ajñāta sukṛti: without knowledge, some balance of spiritual life is developed.
Initiation Lecture and Ceremony -- New Vrindaban, September 4, 1972:

Kṛṣṇa is so kind. Anyone who comes before Him and renders a little service,

śravaṇaṁ kīrtanaṁ viṣṇoḥ
smaraṇaṁ pāda-sevanam
arcanaṁ vandanaṁ dāsyaṁ
sakhyam ātma-nivedanam
(SB 7.5.23)

Little service. Out of these nine varieties of devotional service-one, two, three, or at least one—he is (indistinct). This is called ajñāta sukṛti: without knowledge, some balance of spiritual life is developed. Just like we collect money-four annas, four annas. Just like home savings, save, you can put it four annas, five annas, one rupee; one day check: it is fifty rupees. This is called ajñāta sukṛti. Without sukṛti, without being purified, without being pious, nobody can approach God—that is not possible. Catur-vidhā bhajante māṁ sukṛtino 'rjuna. This very word is used by Kṛṣṇa, sukṛti, means those who are, whose background is, pious.

Conversations and Morning Walks

1972 Conversations and Morning Walks

A farthing spent for Kṛṣṇa will be accounted, "Oh, this man has given a farthing." This is called ajñāta-sukṛti. Ajñāta-sukṛti means doing pious activities without knowledge. So we give everyone chance to act very piously without his knowledge.
Talk with Bob Cohen -- February 27-29, 1972, Mayapura:

Prabhupāda: So we are taking the risk to offend people because they'll think we are fools. If I say, "Birla, Mr. Birla, you are not proprietor, Kṛṣṇa is proprietor. So whatever money you have got spend for Kṛṣṇa," he'll be angry. Mūrkha upadeśo hi prakopāya na śāntaye. If you instruct a rascal, he'll be angry. Therefore we go as beggar. "My dear Mr. Birla, you are very rich man. I am sannyāsī beggar. So I want to construct a temple if you spare some money." So he'll be, "Oh, here is a beggar, give him some money." (laughter) But if I say "Mr. Birla, you have got millions of dollars at your disposal. That is Kṛṣṇa's money. Give it to me. I am Kṛṣṇa's servant." Oh, he will... (laughter) He'll not be very satisfied. Rather, if I go as a beggar, he would give something, and if I tell him the truth, he'll not give me a farthing. Therefore we take this beggar's dress. We are not beggar. We cheat him as beggar. We are not beggar. We are Kṛṣṇa's servant, we are not beggar. We don't want anything from anyone. Because we know Kṛṣṇa will provide everything.

Bob: Ahh.

Prabhupāda: This is knowledge. Just like a child sometimes takes something important. He'll not spare it. So we have to flatter, "Oh, you are so nice, please take these lozenges and give me that paper. Hundred rupees, it is nothing. It is paper." (laughter) And he will, "Oh, yes, take. That's nice. That two-paise lozenges is very nice. It is sweet." So we have to do like that. Why? Because he'll go to hell taking Kṛṣṇa's money. So some way or other, take some money from him and engage in Kṛṣṇa consciousness movement.

Bob: And then he may not go to hell.

Prabhupāda: Yes. You save him from going to hell. Because a farthing spent for Kṛṣṇa it will be accounted, "Oh, this man has given a farthing." This is called ajñāta-sukṛti. Ajñāta-sukṛti means doing pious activities without knowledge. So we give everyone chance to act very piously without his knowledge. This is Kṛṣṇa consciousness movement. Mahad-vicalanaṁ nṟṇāṁ gṛhīṇāṁ dīna-cetasām. Dīna-cetasām. They're very poor in their thought. Therefore the saintly persons work(?) just to enlighten him little, to give him chance to serve Kṛṣṇa. That is saintly person's study.

1975 Conversations and Morning Walks

It will develop. That is called ajñāta sukṛti. Therefore he is not loser. He continues to be fortunate.
Morning Walk -- May 10, 1975, Perth:

Amogha: Sometimes we see that a devotee may be very sincere, but at the same time he becomes weak somehow, and he falls down.

Prabhupāda: Even if he falls down, still he is fortunate, because the injection is there. It will act, some day or another. Still he is fortunate. As fortunate man he took it, but he fell down. That does not mean he's unfortunate. Still he's fortunate, because the poison is already there. It will develop. That is called ajñāta sukṛti. Therefore he is not loser. He continues to be fortunate. It will take some time.

Amogha: So he became weak because he misused his individual will.

Prabhupāda: He misused the instruction of his spiritual master. Therefore he became unfortunate, or he fell down.

It is called ajñāta-sukṛtī, devotional advancement without knowledge.
Morning Walk -- September 9, 1975, Vrndavana:

Tamāla Kṛṣṇa: Śrīla Prabhupāda? Just before coming here we were in Laguṇa Beach, and Guru-kṛpa Mahārāja, Yaśodānandana Mahārāja, Paramahaṁsa Mahārāja, Viṣṇujana Mahārāja and myself, we got your new books, Caitanya-caritāmṛta. So we were reading constantly from early in the morning. We found it was very enlivening, the fact that we were reading amongst a number of devotees.

Prabhupāda: Yes. Therefore it is called iṣṭagoṣṭhī, or discussion. Discussion does not take place alone. There must be at least two.

Indian man (1): Dvabhyanaṁ pathanaṁ pathī.

Prabhupāda: Yes. Dvabhyaṁ patanam. (Hindi) ...instruction... (Hindi) Either you speak in Bengali or in Sanskrit. (break) Then that is an asset. One day they will come to help us. It is called ajñāta-sukṛtī, devotional advancement without knowledge.

1976 Conversations and Morning Walks

Past life, they had some good deeds. Therefore they have come to Kṛṣṇa consciousness movement. It is called ajñāta-sukṛti.
Morning Walk -- June 8, 1976, Los Angeles:

Duryodhana-guru: Śrīla Prabhupāda, in Bhagavad-gītā it is said śucīnāṁ śrīmatāṁ gehe yoga-bhraṣṭo 'bhijāyate (BG 6.41). So, for somebody who is now a disciple of the Kṛṣṇa consciousness movement, are we to understand if he is not born in a family of devotees and if he is not born in an aristocratic family, that he was not a yogi in his past life?

Prabhupāda: Eh? Past life, they had some good deeds. Therefore they have come to Kṛṣṇa consciousness movement. It is called ajñāta-sukṛti. Besides that, whatever he may be in the past life, the movement is there, it is open for everyone. Everyone can come and take advantage, despite whatever he did in his past life. It doesn't matter. If he comes and if he is fortunate, if he chants, then he becomes advanced.

Duryodhana-guru: This is Lord Caitanya Mahāprabhu's special mercy.

Prabhupāda: Yes.