So Kṛṣṇa is so kind: He is coming Himself. He's teaching Bhagavad-gītā. Again He is coming as Caitanya Mahāprabhu, as devotee, to become a devotee of Kṛṣṇa. Kṛṣṇa-prema-pradāya te (CC Madhya 19.53). He's not only teaching Kṛṣṇa but love of Kṛṣṇa. Kṛṣṇa, when He personally came, He did not teach how to love Him. He simply asked, "You rascal, surrender to Me." That's all. "You are all rascals. You have forgotten Me. I am the Supreme. You are searching after so many wrong things. You have created so many so-called occupational and religious duties, but these are all useless." That much. But again Kṛṣṇa came to teach people how to love Kṛṣṇa. Therefore Rūpa Gosvāmī offers his respect to Caitanya Mahāprabhu, namo mahā-vadanyāya kṛṣṇa-prema-pradāya te (CC Madhya 19.53): "You are not only giving Kṛṣṇa but giving love of Kṛṣṇa." That is very rare thing. Prema pumārtho mahān. People are after dharma, after kāma, mokṣa, but Caitanya Mahāprabhu says: "No. Above this, there is fifth perfection. That is prema, Kṛṣṇa-prema." Prema pumārtho mahān.
So this Kṛṣṇa consciousness movement is the topmost education, culture. Those who have come to Kṛṣṇa consciousness movement, they should seriously take it and try to understand Kṛṣṇa. Their life will be successful.