We are opening so many branches. The idea is that people should get chance of hearing about the Supreme Lord, either by chanting this mahā-mantra or... This is also chanting. What I am speaking before you from Śrīmad-Bhāgavatam or Bhagavad-gītā, that is also chanting. This is also kīrtana. Kīrtana means describing. So you can describe the glories of the Lord either by musical instruments or by chant, singing, or you can describe the glories of the Lord by reading from authoritative scripture. Both of them are called kīrtana. This, this Bhāgavata reading is also described as kīrtana by Śukadeva Gosvāmī. Abhavad vaiyāsakiḥ kīrtane. Kīrtane. It is called kīrtana. Śravaṇaṁ kīrtanam SB 7.5.23 . The process is śravaṇa and kīrtana, hearing and chanting. So Parīkṣit Mahārāja, he attained salvation and perfection simply by hearing. And Śukadeva Gosvāmī attained salvation and perfection simply by chanting. This chanting means describing the glories of the Lord from Śrīmad-Bhāgavatam.
So he says, pravartamānasya guṇair anātmanas tato bhavān darśaya ceṣṭitam: "People are so much entangled by the modes of material nature. So in order to get them free from this entanglement, you show the path. Simply let them hear. Let them give aural reception to the wonderful activities of the Lord. That activity..." Because absolute... Kṛṣṇa is Absolute Truth. So Kṛṣṇa and Kṛṣṇa's activities are the same because it is absolute. It is not duality. In the material world, myself and my activities are different. But it is the... This world is dual world. But in the absolute world, Kṛṣṇa and Kṛṣṇa's pastimes, Kṛṣṇa and Kṛṣṇa's name, Kṛṣṇa and Kṛṣṇa's quality, Kṛṣṇa and Kṛṣṇa's fame, they're all Kṛṣṇa. Kṛṣṇa and Kṛṣṇa's associates, they're all Kṛṣṇa. Kṛṣṇa is cowherd boy. So Kṛṣṇa and the cows, they're all Kṛṣṇa. That we have to learn. They're not different from Kṛṣṇa. Kṛṣṇa and the gopīs, they're all Kṛṣṇa. Ānanda-cinmaya-rasa-pratibhāvitābhiḥ (BS 5.37) . So we have to understand that.
So any way, if we try to associate, simply by chanting or hearing, that means we are associating with Kṛṣṇa. And the more we associate with Kṛṣṇa, the more we become purified. Just like more you remain with the fire, you become warmer, warmer, warmer. And one day you become so warm you exactly like fire. The example I have given that if you put an iron rod in the fire, it becomes warm, warmer, warmest, and then it becomes red. And when it is red, it is no longer iron. It is fire. Similarly, simply by chanting and hearing you spiritualize yourself. So a day will come when this material body also will be fully spiritualized. The... That fully spiritualized means there will be no more material activities; simply these spiritual activities will be there.