Here is the solution, that Kṛṣṇa says, mām upetya punar janma (BG 8.15): "If anyone attains into My platform, then he does not come back again," punar janma, "rebirth again." Where? Duḥkhālayam aśāśvatam: "This place, full of miseries, full of . . ." Just try to understand that this place is full of miseries. There . . . in the modes of ignorance we cannot understand. Just like the cats and dogs and hogs, they cannot understand that what miserable condition of life they are pulling on, similarly, human . . . a human being is called rational animal. They are animal, but at the same time, they have got the rationality. But that rationality is being used in the purpose of animal propensities. That rationality is not being used how to get liberated from this miserable condition. That is a misuse of rationality.
Now here is the solution. Kṛṣṇa says that, "If anyone remains in Kṛṣṇa consciousness twenty-four hours, without any deviation, the result is that he comes to Me. And if he once comes to Me," mām upetya punar janma duḥkhālayam aśāśvatam, nāpnuvanti, "he does not get again rebirth of this miserable life." Why? Now, mahātmānaḥ saṁsiddhiṁ paramāṁ gatāḥ: "They are great souls, and they have achieved the highest goal of life."