So we have to study. If we are serious student of Kṛṣṇa, then in the śāstras everything is there. So when we understand the greatness of Kṛṣṇa, then we become more attached. More attached. The greatness attracts. Suppose a man is very exalted position. He attracts the attention. Similarly, if we know the greatness of . . . one who does not know the greatness of Kṛṣṇa, he thinks Kṛṣṇa, "Yes . . ." that kūpa-maṇḍūka-nyāya, Doctor Frog, "Maybe little greater than me. That's all." Avajānanti māṁ mūḍhāḥ (BG 9.11). Such person thinks Kṛṣṇa as one of them, and therefore it has become a very fashionable thing to become Kṛṣṇa's avatāra, very cheaply. No. They do not know actually what is Kṛṣṇa's position.
Kṛṣṇa's position, if one understands, then he is liberated person. Tyaktvā dehaṁ punar janma naiti mām eti (BG 4.9). He's liberated person, even in this body. Simply by knowing how great Kṛṣṇa is, simply by knowing this fact, how Kṛṣṇa . . . then one understands that mattaḥ sarvaṁ pravartate, iti matvā bhajante mām . . . then our bhajana for Kṛṣṇa's service will become very much fixed-up and determined. Budhā bhāva-samanvitāḥ (BG 10.8). This is bhāva. Bhāva means . . . one can understand very easily, when you are fully conscious of something, greatness, "Oh, Kṛṣṇa is so great," that is called bhāva. That can be understood. It is not very difficult. Because in the śāstras everything is there about Kṛṣṇa. Simply we have to take it, accept it. And if we do not believe śāstra, then there is no, I mean, use of understanding Kṛṣṇa. Śāstra-cakṣusā. You have to see . . . Kṛṣṇa is adhokṣaja, beyond the perception, sense perception. But through the śāstra we can understand little bit of Kṛṣṇa. It is very difficult to know. We cannot understand. Kṛṣṇa is unlimited; we are limited. Still, whatever limited power we have got, we can understand Kṛṣṇa if we follow the śāstra, sādhu and guru. Sādhu-śāstra-guru-vākya tinete kariyā aikya.
So this bhāva stage has to be attained. It is not that artificially we come to the bhāva stage. No. Vīta-rāga-bhaya-krodhā man-mayā mām upāśritāḥ (BG 4.10). These are the qualification. Kṛṣṇa is personally saying. Not all of a sudden we can understand Kṛṣṇa. Vīta-rāga. The first qualification is to be detached from . . . our present qualification is we are too much attached to this material sense enjoyment. Material life means sense enjoyment. Therefore we have to reduce the sense enjoyment by tapasya. Tapasya. Sense enjoyment is not controlled all of a sudden. Tapasā brahmacaryeṇa tyāgena śauca . . . śaucena yamena niyamena (SB 6.1.13). These are the statements. But if you take the devotional service, then everything becomes very easy to follow, tapasā brahmacaryeṇa.