Some way or other, if you take to Kṛṣṇa consciousness, your, I mean, reluctance for sense gratification will automatically come. Automatic . . . you haven't got to train yourself that, "How to stop my sense gratification?" If you simply go on chanting Hare Kṛṣṇa sincerely. And what is that process? Chanting and hearing. When you chant, you hear, and you will enjoy. And you will enjoy so nicely that you will give up all that is not wanted in the advancement of his spiritual life. Kṣipram.
This is recommendation by Kṛṣṇa Himself, not that I am advertising— because I am preaching here Kṛṣṇa consciousness, therefore I am advertising, "The candidate may take it." But Kṛṣṇa Himself says. Kṣipraṁ bhavati dharmātmā śaśvac-chāntiṁ nigacchati. Śānti means he very soon he attains that perfect eternal happiness. Perfect peaceful life, eternal life, blissful life, he very soon attains.
And why? Kaunteya pratijānīhi. Pratijānīhi: "My dear Arjuna, you can declare this to the world. You declare." Why Kṛṣṇa is not declaring? Kṛṣṇa is declaring through His devotee, because Kṛṣṇa has a promise that, "I shall protect My devotee." If a promise is there by the devotee, that cannot be violated. Kṛṣṇa can . . . because He is God, He can violate His own promise because He is supreme. But He wants to protect His devotee; therefore He is trying to give the declaration through His devotee that, "It will be protected."