So one who has seen, one who is in trance of self-realization, he cannot sit idly. He must come out. He . . . just like Rāmānujācārya: he declared the mantra publicly. His spiritual master said that, "This mantra . . ." Just like that Maharshi came in your country. He wanted to give some private mantra. If that mantra has any power, why it should be private? If at all the mantra has any . . . why not it should be publicly declared, so that everyone can take advantage of that mantra? That is real. It is cheating, you see?
So here is no cheating process. We say that this mahā-mantra can save you; we are distributing publicly. No . . . (indistinct) . . . free, without any charge. But people are so fools, they are not prepared to take this. They'll hanker after that mantra, after Maharshi: pay thirty-five dollars and take some private mantra. You see? So people want to be cheated. And here, Hare Kṛṣṇa mantra, these people are preaching without any charge, declaring in the street, park, everywhere, "Come on, take it." "Oh, this is not good." This is māyā. This is called illusion. This is spell of māyā. And if you charge something, if you bluff, if you cheat, oh, people will follow.
Sacha bole to mare lathha jhuta jagat ghurai dhanna kali-yuga dukh lalge has pai. This is a Hindi verse by one devotee, that this Kali-yuga is so abominable that if you speak truth, then people will come with some rod to beat you. But if you cheat them, bluff them, they'll be bewildered; they'll like it. If I say: "I'm God," people will say: "Oh, here is Swāmījī, God." They won't inquire that, "How you have become God? What is the symptom of God? Have you got all the symptoms?" Nobody inquires.