You can prepare yourself for better life in the heavenly planets or in a better society in this world or to go to the planets where ghost and other wretches are controlling. Or you can go to the planet where Kṛṣṇa is there. Everything is open to you. Yānti bhūtejyā bhūtāni mad-yājino 'pi yānti mām. Simply you have to prepare yourself. Just like in youth life they are educated—somebody is going to be engineer, somebody is going to be medical man, somebody is going to be lawyer and many other professional man—and they are preparing by education; similarly, you can prepare for your next life. This is not difficult to understand. But they do not believe in the next life, although it is very common sense. But actually there is next life, because Kṛṣṇa says, and we can understand the philosophy by a little intelligence that there is next life.
So our proposition is that "If you have got to prepare yourself for the next life, then why don't you take the trouble of preparing for going back to home, back to Godhead?" This is our proposition. You can prepare yourself to go to hell or heaven. That doesn't matter, because that is also temporary. Kṣīṇe puṇye punar martya-lokaṁ viṣanti (BG 9.21). After you have finished . . . just like you may go to jail or to somewhere else. When your visa or time is finished, then you are free from such life. Similarly, even if we go to the heavenly planet, when the resultant action of our pious activities are finished, then again we are turned down here. So in this way sometimes higher planetary, sometimes lower planetary, we are traveling. Therefore our best business is: "Why not go back to home, back to Godhead?" Kṛṣṇa says, mad-yājino 'pi yānti mam (BG 9.25): "Anyone who is Kṛṣṇa conscious, he comes to Me." So why not go to Kṛṣṇa? Then the question will be: "What is the benefit of going to Kṛṣṇaloka? What is the difference between going to heavenly planet or any other planet and going to Kṛṣṇa?" The difference is, any planet you go, you are under the four material regulation, janma-mṛtyu-jarā-vyādhi (BG 13.9): birth, death, old age and disease. But if you go to Kṛṣṇa . . . yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). If you go to Kṛṣṇa, then you don't get any more chance to come down and take a material body. You can live there eternally blissful life of knowledge. That is the difference.
So any intelligent man should take to Kṛṣṇa consciousness, cultivate the Kṛṣṇa conscious business and go back to home, back to Godhead, for eternal life. This mission we are preaching all over the world, because Śrī Caitanya Mahāprabhu wanted it. Śrī Caitanya Mahāprabhu wanted to deliver the fallen souls from the clutches of māyā and take them back to home, back to Godhead. As Kṛṣṇa came, He also . . . His mission was this. Bahavo jñāna-tapasā pūtā mad-bhāvam ādigacchati (BG 4.10). Yad gatvā na nivartante tad dhāma (BG 15.6). He is also giving information, "You come to Me. Live there eternally, with bliss and knowledge. Why you are rotting in this material world?" So Śrī Caitanya Mahāprabhu has come with the same mission. His mission is not different from Kṛṣṇa, because He is Kṛṣṇa Himself. So His mission is to offer prema, bhakti. Prema-bhakti-vadānyatā. That is His magnanimity. Śrī Kṛṣṇa did not offer prema. That is also prema, the preliminary condition. He said, "Surrender." Surrender means beginning of prema. Unless I have got love for you, why shall I surrender to you? So that is the beginning of love, surrender. So He demanded so much.
But Śrī Caitanya Mahāprabhu is so kind and magnanimous that in course of His chanting and dancing, He embraced everyone and gave him kṛṣṇa-prema. That is Śrī Caitanya Mahāprabhu's magnanimity. Therefore Śrīla Rūpa Gosvāmī has offered his prayer to Śrī Caitanya Mahāprabhu, namo mahā-vadānyāya kṛṣṇa-prema-pradāya te (CC Madhya 19.53): "People cannot understand Kṛṣṇa, and You are giving love of Kṛṣṇa." If you don't know anybody, how you can develop love for him? So just imagine how much magnanimous is Lord Caitanya Mahāprabhu. He is giving such a nice process - chant Hare Kṛṣṇa, be purified - immediately you become free from this material bondage and begin your loving service to Kṛṣṇa. This is Caitanya Mahāprabhu's gift.