If you always chant Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare, that means you remember Kṛṣṇa always. So there is chance, ninety-nine percent chance, that at the time of your death you will think of Kṛṣṇa and your life is successful. Very simple method. Make always your mind absorbed in Kṛṣṇa; naturally at the time of death you will think of Kṛṣṇa. Mad-yājino 'pi yānti mām (BG 9.25). That is confirmed in the Bhagavad-gītā. Tyaktvā dehaṁ punar janma naiti mām iti kaunteya (BG 4.9). Such person, Kṛṣṇa conscious person, who knows Kṛṣṇa . . . if you think of Kṛṣṇa, naturally you know of Kṛṣṇa. You know of Kṛṣṇa. Kṛṣṇa is within your heart. So if you think of Kṛṣṇa, then gradually you become Kṛṣṇa-ized. Just like you put the iron rod in the fire. Gradually it becomes fire—warm, warmer, warmer, then red-hot. When it is red-hot it is fire. Whenever you touch, it will burn immediately. Similarly, if you think of Kṛṣṇa, the same example, touching fire. So Kṛṣṇa will purify you. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). Just like you are being purified by hearing about Kṛṣṇa daily. Otherwise, why you are coming here? We have no money to bribe you to come here. You are feeling, becoming Kṛṣṇa-ized; therefore you are coming.
So this is the process, simple process. You simply be engaged in Kṛṣṇa consciousness. Then you become Kṛṣṇa-ized, purified. And as soon as you become purified, you understand Kṛṣṇa. Sevonmukhe hi jihvādau svayam (Brs. 1.2.234). "You understand Kṛṣṇa" means Kṛṣṇa becomes revealed. Just like something is covered, you try to move the covering, you see the goal. Similarly, by your constant endeavor to become Kṛṣṇa conscious, Kṛṣṇa will reveal to you, "Yes. You are so anxious to see Me? Here I am. Here I am. Yes." You will see Kṛṣṇa. So how this is possible? Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). By thinking of Kṛṣṇa, naturally you become attached. Just like materialist. They are always thinking of woman and money. So they become attached to woman and money, the materialist. So similarly, if you think of Kṛṣṇa, you become attached to Kṛṣṇa. It is not difficult job.
So the aśvamedhaṁ gavālambhaṁ sannyāsaṁ pala-paitṛkam (CC Adi 17.164). This was explained by . . . why aśvamedha-yajña is forbidden in this age. In this age no sacrifice is possible. There is no money. There is no guru. Guru means who can conduct the sacrifices. First of all there is no means. Even one can conduct, there is no means. It requires huge amount of money. Here it is said that bhūri-dakṣiṇān. Bhūri means unlimited amount. Bhūri means very great. So there is no money. Neither there is expert brāhmaṇa also who can conduct such sacrifices. Because they must chant the Vedic mantra so perfectly that even a horse or a cow is put into the fire, he will come out with a new life. That is the test.
This Chand Kazi, Muslim magistrate, he also challenged Caitanya Mahāprabhu. When Caitanya Mahāprabhu said: "What is your this religion, you are eating your father and mother?" Directly. Not that He was talking with the magistrate, He should be a little respectful. No. In spiritual matter, everything spoken flatly, no compromise. Just like we say: "You are not a Kṛṣṇa conscious person, then you are a rascal." That's all. "You may be the president. That doesn't matter. But because you are not Kṛṣṇa conscious, you are rascal."