Bali-mardana: I've never seen so many young Americans sit for . . . listen to the lecture so attentively.
Prabhupāda: And religious, most dry subject. Not cinema.
Bali-mardana: The newspaper said that it was the most favorite festival of all San Francisco, of all the festivals.
Prabhupāda: So they have mentioned, "American Hindus." (chuckles) (pause) It is a dead blow to the material civilization, "No drinking and no intoxication, no meat-eating, no gambling, no illicit sex." Their whole civilization is finished. Because they stand on these things, four pillars.
Jayatīrtha: Yes.
Prabhupāda: They have no other . . .
Kṛṣṇa-kānti: Therefore we must present a better civilization.
Prabhupāda: Eh?
Kṛṣṇa-kānti: We must present a better civilization.
Prabhupāda: Yes. Not better or best. The civilization. Everything is all false, cheating. Everything, everything is cheating. Without this Kṛṣṇa consciousness, all other consciousness, they're simply cheating. That is called māyā, illusion. If you remain in any other consciousness except Kṛṣṇa consciousness, that means you are illusion. You are misguided. That is explained in this second verse of the First Canto.