Don't think that our books are simply meant for selling; they are meant for reading also

Expressions researched:
"Don't think that simply our books are meant for selling. No. It is meant for reading also"

Srimad-Bhagavatam Lectures

Don't think that simply our books are meant for selling. No. It is meant for reading also. If we read regularly, at least two hours, three hours, that is tapasya. Tapo divyam.

Lecture on SB 5.5.1 -- Vrndavana, October 23, 1976:

Divyam is explained in the Bhagavad-gītā: janma karma ca me divyam (BG 4.9). If you simply take little trouble to understand Kṛṣṇa... That tapasya required: to read Kṛṣṇa's instruction, Bhagavad-gītā, Śrīmad-Bhāgavatam, and try to understand Kṛṣṇa. Because that tapasya, if you take little painful... It is not painful. It is very pleasing. But we avoid it. We think it is painful. "Ah! Who is going to read books? We are meant for selling books, not for reading books." This is not good. We should read also. That is tapasya. Saddhaya. That is tapasya. Don't think that simply our books are meant for selling. No. It is meant for reading also. If we read regularly, at least two hours, three hours, that is tapasya. Tapo divyam (SB 5.5.1). To understand spiritual position, my spiritual position, Kṛṣṇa's spiritual... (aside:) Stop that. (child making noise) So that is tapasya. These are the tapasyas. To rise early in the morning, that is also tapasya. Not that every day we have to ring bell—dung, dung, dung, dung—"Get up! Get up!" "No, I am sleeping." No, you have to accept. These are the tapasyas. We cannot avoid. If we actually want to avoid this body, working like cats and dogs, like animals, then we have to undergo tapasya, a very simple tapasya.