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Whatever we have to do to induce people to take a book, that is nice. We shall judge the thing by its result, not by its means. But at the same time, we must avoid irritating anyone

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"Whatever we have to do to induce people to take a book, that is nice. We shall judge the thing by its result, not by its means. But at the same time, we must avoid irritating anyone"

Correspondence

1973 Correspondence

Whatever we have to do to induce people to take a book, that is nice. We shall judge the thing by its result, not by its means. But at the same time, we must avoid irritating anyone or disappointing anyone later by cheating them or telling big lies which become detected.
Letter to Damodara -- Bombay, India 9 January, 1973:

We must learn how to do all kinds of varieties of engagements on Krsna's service, not that we shall expect anyone else to act for us and thus avoid something ourselves. But for reasons of spreading Krsna Consciousness movement, we may sometimes centralize, just like the books and money for BBT are managed by Karandhara in Los Angles. In that case, for more than one man to be dealing with Dai Nippon, overseeing the general production and financial condition of the books, if that were left for each temple to manage, there would be great difficulty and the books would get neither printed nor paid for nor distributed widely. So in that case, centralized management is preferable. But in the case of new temples, it is better if they must have to struggle a little while to establish themselves in their cities, become familiar with the local city officials and leading citizens, elicit support from all quarters of the city, like that, otherwise these things will be neglected and there will be false dependency upon the outside supplies. This will deteriorate everything. Our purpose of Krsna consciousness movement is to create first class servants of Krsna, that means they know how to do everything.

I am especially encouraged by your increasing the distribution of books. That is our primary business, to sell these transcendental literatures profusely all over the world. And your methods which you have introduced for distributing the books are very much liked by me and approved fully. Whatever we have to do to induce people to take a book, that is nice. We shall judge the thing by its result, not by its means. But at the same time, we must avoid irritating anyone or disappointing anyone later by cheating them or telling big lies which become detected. Your program for approaching their businessmen in their offices is especially liked by me. Now tax your brain to create programs for engaging the wider and wider classes of population in Krsna Consciousness.

So far your ideas about influencing the leaders of society, yes, that must be done. But political power is not in their hands actually, factually speaking. It is the common people who elect the leaders of your country. Therefore we must get the support of the common men. What good is the support of a handful of so-called leaders of society? But, on the other hand, if such leaders of society can be influenced to preach on our behalf, help us to spread Krsna Consciousness in some practical way, that is the best service. But simply supporting, that will not help us. Support of mass of people will help us. But mass of people take direction from their leaders, so if the leaders of present day society can be persuaded of our beneficial working for the human welfare, and if they help us somehow to spread what they have learned from us to the people in general, that is the point to be considered.