As soon as you chant Hare Kṛṣṇa, immediately you understand Kṛṣṇa. As soon as you see the lotus flower, if you hear this verse... This Sanskrit verse is meant for understanding ourself. It is not for simply selling our books. Every one of you... We are repeating this verse again and again so that you are expected to chant these mantras. Not that the book is kept... "I'm very learned scholar." What kind of learned scholar? "If I find the book, then I can speak." That is not scholarship. You must chant.
Therefore we are teaching in our Dallas children simply to learn Sanskrit. We have nothing to do anything else. They are not going to be technologists, or servant of everyone. No. We want some generation who can preach Kṛṣṇa consciousness. So if they learn simply English and Sanskrit, they will be able to read this book, and that is sufficient. We don't want anything. All informations are there. Throughout the whole world, whatever knowledge is there, in the Śrīmad-Bhāgavatam, everything is there. There is literature, there is poetry, there is philosophy, there is religion, there is love of Godhead, there is astronomy. Everything is there. Śrīmad-bhāgavatam amalaṁ purāṇam. Vidyā bhāgavatāvadhiḥ. If one simply reads this Śrīmad-Bhāgavatam, his education is the topmost. Vidyā bhāgavatāvadhiḥ. There is something topmost, ultimate. So for education, vidyā, this Śrīmad-Bhāgavatam. If one studies Śrīmad-Bhāgavatam, he is well versed in every subject matter.
So we want to create a new generation in your country so that in the future there'll be fluent speaker in Śrīmad-Bhāgavatam and preach all over the country, and your country will be saved. This is our program. We have come here not to exploit your country, but to give you something substantial. This is Kṛṣṇa consciousness movement. So read Bhāgavatam, pronounce the verses very nicely. Therefore we're repeating. You hear the records and try to repeat. Simply by chanting the mantra, you'll be purified. Simply by chant... Even you do not understand a single word of it, simply if you chant, this vibration has got such power. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). If you simply chant and vibrate this verse, these verses, these ślokas, it is puṇya-śravaṇa-kīrtanaḥ. There is, there is no question of understanding. Puṇya-śravaṇa-kīrtanaḥ, puṇya means pious, and śravaṇa means hearing, and kīrtana means chant. One who is chanting this verse, and one who is hearing this verse, he is becoming pious automatically. Pious. To become pious one has to endeavor so much, do this, do that, but if you simply hear these verses of Śrīmad-Bhāgavatam, Bhagavad-gītā. Therefore, as a rigid principle, in every temple there should be class for hearing and chanting. Without hearing and chanting, to become leader it is impossible. You can, you can become leader in the material world, but not in the spiritual world.