Kṛṣṇa gives us indication in the Bhagavad-gītā that . . . that super-happiness can be achieved by that sense, not this covered sense. Covered sense, you cannot enjoy the happiness superbly. Sukham ātyantikaṁ yat tad atīndriyaṁ grāhyam (BG 6.21). Atīndriya means transcendental, not this covered sense. And Kṛṣṇa consciousness means . . . we have got consciousness. Everyone is conscious, but that consciousness is covered consciousness. So we are trying to clear the consciousness without any cover, without any color.
Just like there is water, pure water. Take sea water: it is very clear. But if you take clear water and if you color it, then it is colored water; it is not pure water. Or if it is not distilled, if you add some chemical, sugar or salt, then the taste is different. That is not the real taste of water. Just like if you thirsty, if you want water, if I give you some adulterated water, you are not satisfied.