We are giving this Bhāgavata translation all over the world. You will be surprised that we are selling more than thirty, forty lakhs of rupees per month. This movement is helping the whole human civilization. So yasyāṁ vai . . . if one purchases . . . that is our propaganda. Some way or other, we are giving one book. This is in the matter of following the footprints of our Guru Mahārāja. Our Guru Mahārāja, Bhaktisiddhānta Sarasvatī Gosvāmī, he was publishing one small paper, Dainika Nadiya Prakash, in Bengali. And if a brahmacārī would go and sell a few copies, he would be very, very glad. He would be very, very glad. And similarly, he advised me also that "If you get some money, publish book." And he used to say that "This press propaganda, the publication propaganda, is bṛhad-mṛdaṅga." So just to satisfy him we are trying to publish this Śrīmad-Bhāgavatam, Bhagavad-gītā, Bhakti-rasāmṛta-sindhu, Caitanya-caritāmṛta—very, very authoritative books—in English. And by the grace of Kṛṣṇa, it is unique in the history that religious book can be sold forty lakhs of rupees per month. It is record-breaking. There is no such instance. Because we are trying to give the opportunity, yasyāṁ vai śrūyamāṇāyām (SB 1.7.7). Simply by hearing he will become pious. People are suffering on account of becoming impious. So one cannot understand what is God, what is Kṛṣṇa, unless he has finished his impious activity.
- yeṣāṁ tv anta-gataṁ pāpaṁ
- janānāṁ puṇya-karmaṇām
- te dvandva-moha-nirmuktā
- bhajante māṁ dṛḍha-vratāḥ
- (BG 7.28)
This is the principle, that you cannot keep men in their impious activities, at the same time he becomes religious, or God conscious. That is not possible. That is not possible. So Caitanya Mahāprabhu has prescribed a very easy method to become pious. That is the chanting of Hare Kṛṣṇa mahā-mantra.