the order carriers of Lord Viṣṇu, Viṣṇudūta, declared that "This man, although he was very sinful, but now he is cleared of all sinful reaction. He is now clean." How he is clean? Yad vyājahāra: "He has uttered the name of Nārāyaṇa," yad vyājahāra vivaśo, "not any artificially, but automatically," vivaśaḥ, nāma, "the holy name." Svasty-ayanam: "To chant the holy name of the Lord means to achieve all auspicity." Hare.
Now this name, hare. . . Sometimes the Māyāvādīs, they say that any name, either of Hari or any other demigod, is equal. No. That is not. That is nāmāparadha. If one thinks that the holy name of Hari is as good as the name of other demigods, then it is nāmāparadha. That is not śuddha-nāma. So people are being misguided in that way. But the śāstra does not say that. The śāstra says, harer nāma. Harer nāma (CC Adi 17.21): the holy name of Hari, Kṛṣṇa, Viṣṇu, viṣṇu-tattva. Hari means viṣṇu-tattva. There are. . . Tattva is manifested in different ways: viṣṇu-tattva, viṣṇu-śakti-tattva, jīva-tattva, like that. So śāstra says that harer nāma, viṣṇu-tattva. Viṣṇu. . . Of course, Lord Viṣṇu has several thousands of names according to His different activities: Viṣṇu, Nārāyaṇa, Hari, Govinda, Mādhava—many names. So any name of the Supreme Personality of Godhead Hari. . . Harer nāma harer nāma harer nāma. The śāstra reminding us three times. Just like we stress upon something that "Do this! Do this! Do this!" Thrice. So therefore it is said three times, harer nāma, harer nāma, so that he may not forget, he may not be misguided by the so-called Māyāvādīs that any name. . . No. Harer nāma, three times. Harer nāma harer nāma harer nāma eva (CC Adi 17.21), again eva. Then again three times: kalau nāsty eva nāsty eva nāsty eva gatir anyathā.
You cannot deviate from this process. There is no other alternative process. You cannot say that "I will be liberated by this process or that process." No. Because it is Kali-yuga, any other process will not be successful. You adopt any process; ultimately you have to come to this process, bhakti-yoga.