In that Bhagavad-gītā in the Fourth Chapter it is said, janma karma me divyaṁ yo jānāti tattvataḥ (BG 4.9). If simply tries to understand what is Kṛṣṇa, what is His business, what is His life, where does He live, what does He do . . . janma karma. Janma means appearance and disappearance, karma means activities; divyam—transcendental. Janma karma me divyaṁ yo jānāti tattvataḥ.
One who knows the appearance and activities of Kṛṣṇa in fact, in truth—not by sentiment but by scientific study—then the result is tyaktvā dehaṁ punar janma naiti mām eti kaunteya (BG 4.9). Simply by understanding Kṛṣṇa, you'll no more have to come back to this miserable condition of material existence. This is fact. Even in your life, in this life, you'll understand—you'll be happy.
So our Kṛṣṇa consciousness movement is no religious movement or any sectarian movement. This movement is to see everyone, every human being—not only human being, even the animals—everyone be happy. Sarve sukhino bhavantu. And the process is very simple.
Very simple—chant Hare Kṛṣṇa. That you have already seen. This chanting is not at all difficult. Anyone, even a child was sitting here, he was just trying to clap and understand. It is immediately appealing, because this vibration is from the platform of the soul.