Mṛtyuḥ sarva-haraś cāham (BG 10.34). These atheist class of men, who defy the authority of Kṛṣṇa, the Supreme Personality of Godhead, they'll meet Kṛṣṇa. When? At the time of death, when Kṛṣṇa will take him, take everything—his body, his society, his country, his family, his bank balance, his house.
Everything will be taken away. Mṛtyuḥ sarva-haraś cāham. Mṛtyuḥ. Kṛṣṇa is appearing to the atheist class of men as sarva-haraḥ. Sarva-haraḥ: "Taking everything." I am very much proud, "Oh, I have got so much bank balance," "I am the leader of this country," "I am the father of so many children," "I have got so beautiful wife," and so . . . so many things I am thinking, puffed-up. "I don't care for God. I am God."
All right. At the time of death, are you God? Are you God at the time of death? God means controller. Can you control your death? Then how you are God? God, īśvara . . . īśvara means controller. Are you īśvara? Are you controller? Can you control birth? Can you control death? Can you control disease? Can you control old age? Then what kind of God you are? The foolish, foolish person, mūḍha. They are called mūḍha. Avajānanti māṁ mūḍhāḥ (BG 9.11). "The rascals only, avajānanti, defy Me."
So our this Kṛṣṇa consciousness movement is only to request you . . . it is your country's literature. Try to understand Bhagavad-gītā, Kṛṣṇa. You'll be liberated. Janma karma me divyaṁ yo jānāti tattvataḥ, tyaktvā dehaṁ punar janma naiti (BG 4.9). Simply by understanding Kṛṣṇa you get liberation. Punar janma naiti. The whole activities, human society's activities, should be targeted how to get rid of this repetition of birth and death. That is real civilization.
Not that, "Let me live like a cat and dog and die like a cat and dog, and never mind what is happening next." This is a civilization of ignorance. This is not a civilization of knowledge. They are . . . here is knowledge that, "I am trying to protect my body, this dress. I am every day soaping my garment, but I am not taking any food. How shall I . . . how long shall I live with this nice dress?"
So one should understand this verse very seriously. Vāsāṁsi jīrṇāni yathā vihāya navāni gṛhṇāti naro 'parāṇi (BG 2.22). It has been especially mentioned: nara. Nara means human being. The cats and dogs, they are changing their body, the same process, but they cannot understand. But here especially mentioned: nara. Human beings should understand this scientific knowledge that, "Your this body is just like a dress. It is changing." And we are changing . . . just like according to price we have a dress. If you go to a garment store, you can have nice dress if you pay more. And if you get less, you get a third-class dress.
Similarly, there are eight million species or forms of life. Somebody is in the cat's body. Somebody's dog's body. Somebody's in human being's body. Somebody is in demigod's body. These bodies are offered by prakṛti according to price you pay. This is called karma. This is karma. If you perform good karma, then you get good body. Janmaiśvarya-śruta-śrīḥ (SB 1.8.26).
This is the janma. You get good birth, you get money, you get education and you become beautiful by pious activities. And by impious activities, just the opposite. So either you get this or that, after all, it is birth and death. (break) . . . how to stop the cycle of birth and death. Otherwise it is animal civilization.