So when we go deep into the matter, to inquire about ourself, what is my position, then we come to this understanding, as Caitanya Mahāprabhu instructed to Sanātana Gosvāmī: jīvera svarūpa haya nityera kṛṣṇa dāsa (CC Madhya 20.108). That we have forgotten. Our constitutional position is eternal servant of Kṛṣṇa. That is our position. So as soon as we come to this position... The Bhakti-rasāmṛta-sindhu begins from this point. When a living entity, when a person comes to the understanding, without any doubt, that he's eternal servant of Kṛṣṇa, then his real life begins. Unless he understands this point, he's still in the hallucination of animal life. Jīvera svarūpa haya nityera kṛṣṇa dāsa. Actually we are engaged as servant always. Here, everyone who are sitting here, every one of us, servant: servant of the society, servant of the family, servant of the community, servant of the country, servant of the nation. In this way, we are servant. That's a fact. And we are serving. Everyone is serving. Nobody is actually enjoying; everyone is servant. That is the constitutional position of living entity. But they are serving hallucination. They are not serving the real fact. The constitutional portion is going on. Jīvera svarūpa haya nitya kṛṣṇa dāsa (Cc. Madhya 20.108-109). Therefore one brāhmaṇa, he approached the Supreme Personality of Godhead that "I have served the whole of my life..." Kāmādīnāṁ kati na katidhā pālitā durnideśāḥ. Serving means we are serving the society, country, family, the... The essence is I am ser..., not serving; I am satisfying my sense gratification. But I am pushing on this sense gratification in the name of service. A man is working whole, whole day and night to maintain his family, considering himself that he is the master of the family. But he's the, actually he's the servant of the family. That is his real position. And servant of the family means he's servant of his senses. Yan maithunādi-gṛhamedhi-sukhaṁ hi tucchaṁ kaṇḍūyanena karayor du... (SB 7.9.45). They are, their happiness is that sex life. For enjoy that sex life, they are working so hard, day and night. Therefore he's neither serving the society, community, family, but he's serving his sense gratification. That's all. This is their service.
Therefore the Avantīpura brāhmaṇa says that kāmādīnāṁ kati na katidhā pālitā durnideśāḥ: "My dear Lord, I have served my senses so abominably. I should not have served in that way. Still I have done." Just like sometimes we commit so many criminal activities to satisfy our senses, because we want money. So pālitā durnideśāḥ. My conscience says, "You don't do it." But, because I want to enjoy my senses, I must do it. I must do it. A thief knows that "If I steal, I, then I'll be punished." He has heard from śāstra, or he has known the state laws, that, if one commits theft, he's punished. He knows it. And he has seen it, that one man has stolen, or committed theft, he's arrested, taken by the police. He has seen it. But still he commits theft. Why? Why? Therefore it is a... That is my... I become habituated to serve the process of sense gratification in such low grade that what is not to be done, I still do it. Therefore he says, kāmādīnāṁ kati na katidhā pālitā durnideśāḥ, teṣāṁ mayi na karuṇā jātā. But anyone who serves for somebody, ask him: "Whether you are satisfied? I have served you so much." They'll never say. Just like... Take the example—I've given this example many times—that who can serve his country than Mahatma Gandhi better? Nobody. But still he was shot dead. Still he was shot dead. His service was not acknowledged, recognized. Otherwise how he shot dead? There are so many cases. So many cases.
So this world, however faithfully you give service, it will be never recognized—because it is hallucination, illusion. You are serving your senses. You are not serving any person. You are serving your senses. So when one comes to this position, he understands that "I am actually servant, but I am posing myself falsely as master." That is real sense. Then whose servant I am? I am Kṛṣṇa's servant. Therefore Kṛṣṇa comes and demands: sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). We have forgotten that. We have forgotten Kṛṣṇa and Kṛṣṇa's service. That is māyā. Therefore Kṛṣṇa comes again and again as Himself, as a devotee, or he sends His servitors, His Vaiṣṇava, to preach this cult, Kṛṣṇa consciousness, that "Educate people to serve Kṛṣṇa, to serve Me." Kṛṣṇa says, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja. We are also preaching this cult, that "You serve Kṛṣṇa." Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). We are preaching this cult. So we are not manufacture anything. This Kṛṣṇa consciousness movement is nothing concocted. It is fact. Everyone is servant, but at the present moment he's serving māyā. So, instead of serving māyā, let him serve Kṛṣṇa, the original Personality of Godhead. This is the Kṛṣṇa consciousness movement.