Please accept my blessings. I am in due receipt of your letter dated May 2, 1969 on your new letter-heading, "Iskcon Books." Regarding the MacMillan Company's printing Srimad Bhagavatam, we may note herewith that the MacMillan's publication of the Bhagavad Gita As It Is and our publication of Teachings of Lord Chaitanya is the difference between heaven and hell. If MacMillan Company can invest their good money for publishing our Bhagavatam, they must take the standard as we have presented. The first canto cannot be reduced less than 200 pages. In the Bhagavad Gita As It Is, we have cut short the pages under the instruction of the MacMillan Company, without explaining many important verses. We are presenting a new philosophy to the world against all foolish impersonalist, atheistic, agnostic and all other imperfect philosophies. Therefore we must have sufficient chance for explaining the purports of Srimad Bhagavatam. So if MacMillan agrees to these conditions, then we can entrust the publication of the Bhagavatam in their hands. Such a big company, world famous publishers, and we are giving them the topmost transcendental knowledge in the world. Why they should become miserly in the set-up and quality of the book?
Regarding Teachings of Lord Chaitanya, I am very glad to know that you are hopeful for great success. The stores demand of 40% for at least 4 copies is all right. There are about 1,000 stores in new York at least. So if they take 3 copies each, we immediately distribute 3,000 copies. Similarly in other big cities we can distribute at least 1,000 in each city. There are at least 25 important cities in your country, so in each city, if we distribute at least 1,000 copies, there is potency of distributing 25,000 copies in your country only, and what to speak of other countries, like England or any other part of the world where English is spoken. So it requires only organization; and now that we have a special "Iskcon Books" department simply for the promotion and publication of our literatures, and you also have the help of Nayana Bhirama and Bali Mardan, so the future looks very hopeful. Now you should definitely organize to distribute amongst the stores in the same conditions you have mentioned. Then our publication department will be a grand success. I would always prefer to distribute our books ourselves and publish them ourselves in our own press. That is my ambition, so you try to fulfill this desire of mine. Acyutananda's address is as follows: c/o Chaitanya Saraswata Math, Kolerganj, P.O. Dist. Nadia, W. Bengal. Please negotiate with him that he may take charge of supplying and purchasing our goods from India. If he takes charge of purchasing our goods from India and sends directly, then we shall be able to save at least 50% of the cost they are charging at United Shipping Corporation.