Real love is described by Lord Caitanya. His love of God is being expressed in one verse, that āśliṣya vā pāda-ratāṁ pinaṣṭu māṁ marma-hatāṁ karotu vā adarśanāt: (CC Antya 20.47) "My Lord Kṛṣṇa, You embrace Me or trample Me down at Your feet. Whatever You like, You can do. And You make me brokenhearted by not being present before Me." Because lover wants to see his lovable object. But if the lovable object does not come he becomes brokenhearted. So Lord Caitanya says, "I am trying to see You, but You do not come. That's all right. I am brokenhearted, but still, I shall continue to love You. I cannot detract Myself from this love." This is pure love. This is pure love. So Kṛṣṇa says, ye tu bhajanti māṁ bhaktyā. One who is, I mean to say, entrapped in such love affairs with God, don't think that God is forgotten. God is also thinking in that way. Although you do not see, but you see. Those who are advanced in spiritual consciousness, Kṛṣṇa consciousness, they always see Kṛṣṇa, always see Kṛṣṇa. Similarly, as the devotee sees always Kṛṣṇa, similarly Kṛṣṇa also always sees that devotee. This is reciprocation. Although He is neutral... He says, "I am neutral, but still, I cannot deviate Myself from My devotee. Who is always thinking of Me." This is His admission.
There is another admission by Kṛṣṇa about the gopīs. The gopīs loved Him so extensively that Kṛṣṇa admitted that "I cannot return your loving dealings. I am unable. So please be satisfied with your activities. I cannot return." Now, just see. God, who is so powerful, He fails to return the loving objective of the devotee. Samo 'haṁ sarva-bhūteṣu na me dveṣyo 'sti na priyaḥ, ye tu bhajanti māṁ prītyā. Prītyā means "with love." We should worship... The word worship is not applicable to the Supreme Personality of Godhead. The exact word is sevā, bhajanti. Here it is bhajanti. Whenever you'll find the dealings between the Supreme Lord and the devotee, the word is used, bhajanti. The bhajanti word cannot be translated into worship. Worship means pūjā. Pūjā. Just like a worthy gentleman comes; I give him all reception. This is called pūjā. There may not be love. That is only etiquette. But love is different thing.
So here it is said, ye bhajanti tu. Bhajanti means render service in love. When there is question of love, there is service. Without service... We have got practical experience. Suppose if I love somebody and if I don't give him something, don't eat something or give him something eatable, then what kind of love it is? That is not love. Love means bhajanti, render service. That is love. That is the beginning of love. So even there is no love, if you, under the prescribed rules and regulation if you simply render service, then you will develop love.
This śravaṇaṁ kīrtanam (SB 7.5.23), the class which we are holding, that you are hearing and I am speaking, this is the beginning of love of God. Unless we hear of God, ādau śraddhā. You gentlemen, ladies, you come here with some faith. So this faith is the basis of developing love. Ādau śraddhā tataḥ sādhu-saṅgo 'tha bhajana-kriyā tato 'nartha-nivṛttiḥ syāt (Cc. Madhya 23.14-15). So we have forgotten our relationship with Kṛṣṇa. Therefore there is no question of love at the present moment. But we can develop this love by this process, śravaṇaṁ kīrtanam. Bhajanti. Bhajanti means bhakti. Bhakti. The beginning of bhakti, or devotional service, is to hear, is to chant and hear. Unless there is chanting, there is no question of hearing. Hear means somebody must be chanting. Either we chant with musical sound or we chant by lectures of Bhagavad-gītā, this is all chanting. And the others, they are hearing. So this hearing and chanting is the beginning of bhakti, or devotional service. Here it is recommended, ye tu bhajanti māṁ bhaktyā. Anyone who with devotional love begins this service of hearing and chanting... Śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇam. Smaraṇam. Smaraṇam means remembering, smaraṇam.