So everyone should be interested to understand the Absolute Truth. But this is Kali-yuga. Practically nobody is interested. The symptoms of Kali-yuga is Mandāḥ sumanda-matayo manda-bhāgyā hy upadrutāḥ (SB 1.1.10). They are very slow or all bad, mandāḥ. And even if one is little anxious, he is victimized by some false way. Mandāḥ sumanda-matayo. And Manda-bhāgyā. Therefore preaching is required to awaken them to spiritual consciousness.
So this Kṛṣṇa consciousness movement means to awaken the victimized soul to Kṛṣṇa consciousness. Kṛṣṇa personally comes to awaken this consciousness, Kṛṣṇa consciousness. Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). Similarly, Kṛṣṇa's servants, they also try to do the same business on behalf of Kṛṣṇa. Therefore Kṛṣṇa recognizes such preachers as very, very dear to Him. Na ca tasmān manuṣyeṣu kaścid me priya-kṛttamaḥ (BG 18.69). So the whole world is suffering for want of Kṛṣṇa consciousness. So those who are initiated, they should decide that "In this life we shall simply serve Kṛṣṇa." That should be the . . . Dṛḍha-vratāḥ. Bhajanti māṁ dṛḍha-vratāḥ (BG 7.28).
So this is the . . . initiation means beginning. Now, if you follow the rules and regulation—no illicit sex, no meat-eating, no gambling, no intoxication up to the drinking of tea and smoking and chewing pān. So these are considered as the four pillars of sinful life. So nobody can approach Kṛṣṇa with sinful activities. That is not possible.