So our, this Kṛṣṇa consciousness movement is to purify the covering, the material covering. That... What is that purification? Sarvopādhi-vinirmuktam (CC Madhya 19.170). First of all, you have to purified with the sense that you are neither American nor a Frenchman nor Englishman nor Indian nor brāhmaṇa nor kṣatriya—nothing of the sort. You have to... These are all designations, outward dress. You have to become free from it. Sarvopādhi-vinirmuktam (CC Madhya 19.170). You'll have to forget. Actually, that is happening in Kṛṣṇa consciousness movement. Those who have joined, they never think that "I am American," "I am Frenchman," "I am Englishman." They are always thinking that they are servant of Kṛṣṇa. This is called purification. As soon as you learn that you are neither American, nor Indian, nor this or not that... You are eternally servant of Kṛṣṇa. This is purification. The more you are fixed up on this knowledge, the more you are purified. That's all.
So how this can be done? This is the process: śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam (SB 7.5.23)—to hear about Kṛṣṇa, to chant about Kṛṣṇa, to think about Kṛṣṇa, to worship Kṛṣṇa, to give everything to Kṛṣṇa, like that. If you practice, then you become purified. Sarvopādhi-vinirmuktaṁ tat... (CC Madhya 19.170). Then you become nirmala, without any dirty things. Then when there is no dirt, then your senses... We are not going to kill your senses. It is not possible. You have got senses. Because you are living being, you must have senses. But our process is not to stop the sense actions, but to purify the sense action. So when you are purified, then, with your senses, you can engage yourself in serving Kṛṣṇa instead of serving this māyā. Dehāpatya-kalatrādiṣu (SB 2.1.4). Just like here is also family. Here the Kṛṣṇa conscious family means they are not families like cats and dogs. They are family, making Kṛṣṇa center. They're also family. They have got husband, wife, children, but the whole attention is to Kṛṣṇa. Even a child, he is also dancing, he's also chanting. He's offering obeisances. This is Kṛṣṇa consciousness.
So this movement, we should understand very clearly that there is no question (of) artificial negation. The question is purification. As soon as you become purified, and you become fully Kṛṣṇa conscious, then your life is successful. That is wanted.