The proper way of reclaiming all the fallen souls: by Kṛṣṇa consciousness movement. Kṛṣṇa says, māṁ hi pārtha vyapāśritya. One has to be educated to take shelter of the lotus feet of Kṛṣṇa. Māṁ hi pārtha vyapāśritya. Not otherwise. You cannot propagate śuddhi movement by otherwise. You have to reclaim everyone to the Vedic platform by making him Vaiṣṇava. Because when one becomes Vaiṣṇava, he becomes transcendental. That is confirmed in the Bhagavad-gītā. Māṁ hi pārtha . . . er, māṁ ca 'vyabhicāriṇi-bhakti-yogena yaḥ sevate (BG 14.26). Avyabhicāriṇi-bhakti-yogena. Bhakti-yoga, the process of devotional service, if one is engaged, avyabhicāriṇi, without any adulteration . . . real bhakti-yoga means:
- anyābhilāṣitā-śūnyaṁ
- jñāna-karmādy-anāvṛtam
- ānukūlyena kṛṣṇānu-
- śīlanaṁ bhaktir uttamā
- (Brs. 1.1.11)
This is real bhakti.
There cannot be any motive behind bhakti-yoga. Anyābhilāṣitā-śūnyam and jñāna-karmādy-anāvṛtam (CC Madhya 19.167), and transcendental to the position of philosophical speculation and fruitive activities. Jñāna-karmādy-anāvṛtam. Ānukūlyena kṛṣṇānu-śīlanam. Just simply to serve Kṛṣṇa favorably, ānukūla, that is bhakti. So this bhakti is called avyabhicāriṇi-bhakti: without any adulteration, without any mutilation; perfect bhakti. So by that bhakti:
- māṁ ca yo 'vyabhicāriṇi
- bhakti-yogena sevate
- sa guṇān samatītyaitān
- brahma-bhūyāya kalpate
- (BG 14.26)
That person who is engaged in pure devotional service, he transcends all the qualities of material nature.
Our defect is . . . just like I have already explained that we are gold because we are part and parcel of Kṛṣṇa. Kṛṣṇa is the big gold; we are simply small particle of gold. That is the difference. But gold is always valuable, may be a small particle or big. So our position is transcendental. Our position is not material. But we have been captured by the material nature because we wanted to disobey the orders of Kṛṣṇa. Kṛṣṇa bhuliya jīva bhoga vāñchā . . . and because we disobeyed or we did not like to serve Kṛṣṇa, therefore we have been sent into this material world. Icchā-dveṣa-samutthena sarge yānti parantapa (BG 7.27). Icchā: "Why shall I serve Kṛṣṇa? Why shall I not become Kṛṣṇa? Let me become God."