Chindanti kovidās tasya, simply by hearing about Kṛṣṇa, simply chanting about Kṛṣṇa. There is no other medicine. There is no other magic or mystic power. So they are giving up. If we take sincerely Kṛṣṇa consciousness, all these things, entanglements, will immediately be vanquished. That's a fact. Kovidās tasya. Chindanti kovidās tasya ko na kuryāt kathā-ratim.
So this is the easiest process. If one is very, very intelligent, then he takes to Kṛṣṇa consciousness, surrenders to Kṛṣṇa, and his life becomes successful, he becomes free from so many addictions . . . this is the result of Kṛṣṇa consciousness. Yasyāsti bhaktir bhagavaty akiñcanā sarvair guṇais tatra samāsate (SB 5.18.12). Simply by becoming a devotee of Kṛṣṇa, all the good qualities of the demigods . . . demigods . . . just like Lord Brahmā, Lord Śiva, Nārada, there are many, many demigods. They are good, qualified—otherwise how they are posted in such exalted position? They are very qualified.
So simply by becoming Kṛṣṇa conscious, the all the good qualities of the demigods, or all godly qualities, will manifest. There is no doubt about it. Bhaktiḥ pareśānubhavo viraktir anyatra . . . (SB 11.2.42). They will be reluctant. Paraṁ dṛṣṭvā nivartate (BG 2.59). They will find something so nice that they will give up all this nonsense. This is the process. Unless you give something better, how one can give up his bad habits?
Just like Caitanya Mahāprabhu: He delivered Jagāi-Mādhāi. They were all this addicted to illicit sex, meat-eating, drinking and intoxication, gambling. That is their business. So Nityānanda Prabhu went to deliver them that, "First of all, these rascals should be delivered." Therefore He went there. They were very angry. They hurt Him by throwing one stone on His forehead, and blood came out. Still, Nityānanda Prabhu said, "All right, I don't mind. Please chant Hare Kṛṣṇa." This is preaching, Nityānanda.
But when Lord Caitanya heard it, He became very angry. He wanted to kill them immediately. So Nityānanda Prabhu requested that, "In this incarnation You have promised not to accept any weapons. Please become," I mean to say: "kind upon them." This is the person . . . this is the business of guru. Guru introduces with God and prays to God, "Please excuse him." This is guru's business. And by the request of guru, God agrees to excuse him. This is the process.
So Caitanya Mahāprabhu simply asked them that, "I can accept you simply if you agree not to commit any more sinful activities." This is the condition. Not that you go on with your sinful activities and go on chanting also. This is called nāmno balād yasya hi pāpa-buddhiḥ (Padma Purāṇa, Brahma-khaṇḍa 25.16). There are many persons, they think, "Oh, we are expert in chanting. So in the morning let us commit all kinds of sinful activities, and in the evening I shall chant; it will be counteracted." Not that kind of chanting required. That is offense, greatest offense. Nāmno balād yasya hi pāpa-buddhiḥ.