Kṛṣṇa says, raso 'ham apsu kaunteya prabhāsmi śaśi-sūryayoḥ (BG 7.8). Kṛṣṇa says: "I am the taste of the water." So you are drinking water, and as soon as you drink, if you think that, "Here is the taste of water, here is Kṛṣṇa," is it very difficult? Not at all difficulty. Prabhāsmi śaśi-sūryayoḥ. If you forget while drinking . . . nobody can forget. But even intentionally you forget. So how you can check not seeing the sunshine and the moonshine? How it is possible? They say that "Have you seen God?" But why . . . you have seen also God, because Kṛṣṇa says, prabhāsmi śaśi-sūryayoḥ: "I am the sunshine." So who has not seen sunshine? So you have to begin seeing like that. Then if you remember Kṛṣṇa, that is also seeing. Seeing, spiritual seeing, does not mean simply to see by the eyes. Spiritual seeing means by chanting you can see, by describing you can see. Because Kṛṣṇa is Absolute. Absolute. Śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam (SB 7.5.23). In either of these item, either you hear of Kṛṣṇa, then you are seeing Kṛṣṇa. When you chant about Kṛṣṇa, then you are seeing Kṛṣṇa. When you are thinking of Kṛṣṇa, you are seeing Kṛṣṇa. This is the process. This is called bhakti-yoga.
Therefore it is said, vāsudeve bhagavati bhakti-yogaḥ prayojitaḥ (SB 1.2.7). If you learn how to practice bhakti-yoga, and that is upon Vāsudeva, Kṛṣṇa . . . Vāsudeva . . . and bhakti-yoga therefore says, śravaṇaṁ kīrtanaṁ viṣṇoḥ. Not śravaṇaṁ kīrtanam of the politician. That will not help you. Śravaṇaṁ kīrtanaṁ viṣṇoḥ. If you hear about Kṛṣṇa, if you chant about Kṛṣṇa, if you think about Kṛṣṇa, if you offer worship to Kṛṣṇa, if you engage yourself with some service to Kṛṣṇa, if you offer everything for Kṛṣṇa, you'll see Kṛṣṇa always, twenty-four hours. This is the process. Vāsudeve bhagavati bhakti-yogaḥ prayojitaḥ (SB 1.2.7). This is bhakti-yoga.
Bhakti-yoga means always be engaged in Kṛṣṇa consciousness. Satataṁ kīrtayanto māṁ yatantaś ca dṛḍha-vratāḥ (BG 9.14). That is stated in the Bhagavad . . . satataṁ kīrtayanto mām. These boys and girls who are in bhakti-yoga, they are satataṁ kīrtayanto Kṛṣṇa. They are going . . . sometimes we go to make membership with these books. So we have to speak about Kṛṣṇa. Satataṁ kīrtayantaḥ. They are cooking for Kṛṣṇa. They are dancing for Kṛṣṇa. They are singing for Kṛṣṇa. They are talking for Kṛṣṇa. They are going round the world for Kṛṣṇa. Everything for Kṛṣṇa. This is Kṛṣṇa consciousness and bhakti-yoga. Everyone can adopt these principles. Where is the difficulty? Vāsudeve bhagavati bhakti-yogaḥ prayojitaḥ (SB 1.2.7). In this way, if you practice bhakti-yoga, or Kṛṣṇa consciousness, practice Kṛṣṇa consciousness, then the result will be janayaty āśu, very soon.