A pious man lives long. Impious man dies very soon. Even one who is pure devotee, he can prolong his duration of life more than what is destined for him. Everyone has got a destination that, "This . . . this person will live for so many years, this person will live for so many years." But a pure devotee, as a yogī can increase the duration of his life, similarly, a pure devotee, although he does not artificially try to increase the duration of life, by God's grace his duration of life is increased.
He is . . . a pure devotee is no longer within the rules and regulation of material nature. Brahma-bhūyāya kalpate. Kṛṣṇa says in the Bhagavad-gītā, sa guṇān samatītyaitān brahma-bhūyāya kalpate (BG 14.26). Māṁ ca 'vyabhicāreṇa bhakti-yogena yaḥ sevate. Anyone who engages himself in pure devotional service, avyabhicāreṇa, he is no longer under the rules and regulation of this material nature. Brahma-bhūyāya kalpate.
So the sages address the king that, "Kindly hear our instruction and your duration of life will be increased." Not only duration of life—śrī-bala-kīrtīnāṁ. Śrī means beauty. Unless you are healthy, there will be no beauty of your body. So duration of life increased means he is healthy and, therefore, he should look bright and beautiful. Śrī-bala, strength, and kīrtīnāṁ. And if one is actually advanced in spiritual life or if one is actually religious, then his fame also increases. He doesn't require to advertise himself, but if he is pious, if he is devotee, automatically his fame will be expanded.
Just like there is one very nice example, Śrī Mādhavendra Purī. Mādhavendra Purī was going to . . . from this Vṛndāvana. Mādhavendra Purī. Perhaps you do not know the story of Mādhavendra Purī. Mādhavendra Purī was a great devotee in this Gauḍīya-sampradāya, and in this Govardhana there was Gopāla, I mean to say, covered by dirty and jungles and trees. So the Gopāla . . . when Mādhavendra Purī was in Vṛndāvana, the Gopāla in dream expressed Himself, "Mādhavendra Purī, I am very much suffocated. I am covered by this dirt and jungles. Please re-excavate Me from this condition and install Me in the temple."
So Mādhavendra Purī, with the help of villagers, he excavated the earth and found this Gopāla mūrti. And this Gopāla mūrti was installed by the help of the villagers very luxuriantly. For so many days there was festival. That is the way of installing Deity. At least for seven days there must be festival.
So after some days, Mādhavendra Purī was informed in dream that, "Since I was long within the earth, My body is very much heated. So you kindly bring some sandalwood from Jagannātha Purī and smear all over the body the pulp of sandalwood, then I shall be happy."
So Mādhavendra Purī was very old man at that time, and it is order of Gopālajī, so he started for Jagannātha Purī. On the way there is a Gopīnātha temple in Orissa, on the border of Orissa and Bengal in the district of Dant . . . dantarn, that is called Dantan. So he stayed there overnight and he saw that the Gopāla . . . na . . . Gopīnāthajī was offered kṣīra, seven pots of kṣīra. So Mādhavendra Purī thought within himself, "If I could taste little kṣīra, then I would also make such kṣīra to offer my Gopāla in Vṛndāvana."
Then again he thought that, "Oh, I am so stupid that before offering to the Deity I am thinking of eating it." He thought himself to be very much culprit, and he immediately left the temple, "No, I shall not. I am committing offense." It is an offense. Therefore, when you bring bhoga for the Deity, it should be covered so that we greedy men may not see it and try to taste it. You see? Kaniṣṭha-adhikārīs, they sometimes do that. Sometimes they take away something before offering to the Deity. These are great offenses.