These are different nine processes. Śravaṇaṁ kīrtanam. Śravaṇam means hearing, and kīrtanam means chanting. Chanting. So by this process. Just like I chant and you hear, and you chant and I hear. Parasparam. Bodhayantaḥ parasparam (BG 10.9).
This is the factual activities of devotion in devotional society. This bodhayantaḥ parasparam: I chant, you hear, and you chant, I hear. By this process, the transcendental name, the sound incarnation of the Supreme Lord, becomes manifest, manifest so that we can realize God simply by chanting and hearing. Simply by chanting and hearing that will be realized.
Of course, there are some rules and regulation for chanting, but in the beginning we haven't got to observe those rules and regulation at the present. First of all let us have the taste for chanting; then we shall be little careful that the rules and regulations are followed. In the beginning, if we stick up to the . . . rules and regulation are subordinate, subordinate thing. Just like you enter into your office. You are appointed in some office to work. So on the very day, you do not know all the rules and regulations. But because you do not know all the rules and regulation, that does not mean that you cannot be appointed. First of all let yourself be appointed. Now, working, working, yourself you will know that rules and regulations: "This is the rules, and this is the regulation."
Just like in my life, I will say one instance. When I met my spiritual master, Bhaktisiddhānta Sarasvatī Gosvāmī Mahārāja, so as a gentleman meets as a gentleman, so he was sitting in a couch like that. So . . . and I also sat down on that very couch. So I did not know that what are the rules and regulations. (chuckles) Now, when I saw that his other disciples are coming, and they are sitting down, (laughs) so I thought myself, "Oh, I have done this wrong. I should not have sat with His Divine Grace." So of course, I did not get down immediately (laughs), but I took it, and from next day I did not sit.
So rules and regulation automatically was taught. So that rules and regulations is not very important. The important is . . . the thing is that we must take up. The first rules and regulation is that we must have some attachment for this. Attachment for this. Then, automatically, rules and regulation we shall learn. There will be no difficulty.
So this transcendental sound, Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare, you don't think that I have come here, it is my personal manufacture. No. It is not. No. It is not my personal manufacture. It is authorized, just like the postbox is authorized. Because all previous ācāryas, all previous authorized persons in this line, they have done it.
Just like, see, Caitanya Mahāprabhu. He is chanting and dancing, chanting and dancing, you see, the same thing. This picture is before you so that gradually, when you feel ecstasy, you will also dance like Him. And when you automatically dance, then you will know that the thing is already realized. Not artificially, but when you feel, "Oh, let me dance. It is so much ecstatic. Let me dance." Nothing should be done artificially. Let everything come automatically.
And only we have to follow. Mahājano yena gataḥ sa panthāḥ (CC Madhya 17.186). Dharmasya tattvaṁ nihitaṁ guhāyāṁ mahājano yena gataḥ sa panthāḥ. This is a verse from scriptures, that tarko apratiṣṭhaḥ, if you simply go on arguing about spiritual matter—"This is not, this is not, this is not, yes, this is not . . ." I say something; you say something. No, no, no. You cannot realize spiritual objects simply by this speculation, argument.Our argument, our logical, I mean to say, strength has no access in the spiritual world. The Vedic mantra says, nāyam ātmā pravacanena labhyo na medhayā na bahunā śrutena (Kaṭha Upaniṣad 1.2.23): "Atma, the supreme self, cannot be realized pravacanena." Suppose I am very expert speaker, I can present things very nicely—but without any substance. Oh, that won't help you. Simply by jugglery of words, if I can captivate you, oh, that won't help you. Nāyam ātmā pravacanena. This is pravacana.