Here is no ānanda. In this material world. . . Ānanda means pleasure, bliss. But here it is not possible. First of all, you have to die. You may manufacture some so-called ānanda, but you'll die. Now, suppose we are dancing here, and if we understand that immediately death will take place, then we shall not be able to enjoy the dancing. Immediately the anxiety will come. So here, ānanda, there is no ānanda. Why there is ānanda? This body is subjected to so many miserable condition of life. We become hungry, we become thirsty, there is death, there is fearfulness, there is enemy—so many things. If you study analytically that this body is simply meant for suffering, so where is ānanda? There is no ānanda; there is no complete knowledge; there is no eternity. Therefore it is called material. Just the opposite is spiritual life. Just opposite. There is no death—eternity. So civilization means that the process by which we can transfer ourself from this nonpermanent life to permanent life, life of ignorance to life of knowledge, life of suffering to life of enjoyment. That is spiritual life.
So everyone, every human being, should be intelligent, that "This is my position, so what is the use of living like a demon? Here is Kṛṣṇa. He says that 'You just become My devotee. You just think of Me.' " Man-manā bhava mad-bhaktaḥ. "Always think of Me," man-manāḥ, and mad-bhaktaḥ, "My devotee," mad-yājī, "worship Me," māṁ namaskuru, "offer obeisances unto Me. If you follow this principle, then," mām evaiṣyasi, "you come to Me." So why not sacrifice one life for Kṛṣṇa consciousness? So far the bodily enjoyment, especially sex enjoyment, we had in dog's life, cat's life, in beast life. So if by restricting this kind of sex life, little organized, if I can get back to home, back to Godhead and solve all the problems of life, is it not the decision of the intelligent man?