He is so beautiful. Therefore His name is Krsna. On account of His beauty, He attracts everyone. Beauty attracts. So nobody can be more beautiful than Krsna

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"He is so beautiful. Therefore His name is Krsna. On account of His beauty, He attracts everyone. Beauty attracts. So nobody can be more beautiful than Krsna"

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Bhagavad-gita As It Is Lectures

Śrī means beauty. He is so beautiful. Therefore His name is Kṛṣṇa. On account of His beauty, He attracts everyone. Beauty attracts. So nobody can be more beautiful than Kṛṣṇa.
Lecture on BG 7.1 -- Nairobi, October 27, 1975:

So yaśasaḥ śriyaḥ. Śriya, beauty. Kṛṣṇa is so beautiful, nobody can surpass Him. Kandarpa-koṭi-kamanīya-viśeṣa-śobham (Bs. 5.30). Although He is blackish, but He is so beautiful, He enchants the most beautiful, Rādhārāṇī. So aiśvaryasya samagrasya vīryasya yaśasaḥ śriyaḥ (Viṣṇu Purāṇa 6.5.47). Śrī means beauty. He is so beautiful. Therefore His name is Kṛṣṇa. On account of His beauty, He attracts everyone. Beauty attracts. So nobody can be more beautiful than Kṛṣṇa. Aiśvaryasya yaśasaḥ śriyaḥ, and jñāna. Not only He is beautiful... Just like a flower, very beautiful to see but no good smell, no aroma—useless. So Kṛṣṇa is not only beautiful, but He is the most wise. He spoke Bhagavad-gītā. Five thousand years ago He spoke. Still big, big scholars, religionists, philosophers, they studying. This is called jñāna. Aiśvaryasya samagrasya vīryasya yaśasaḥ śriyaḥ (Viṣṇu Purāṇa 6.5.47), jñāna and vairāgya. Vairāgya means renouncement. So Kṛṣṇa claims that He is the proprietor of all the planet, but if you think, "Where is Kṛṣṇa? Let me find out. He is the proprietor," oh, that you cannot find out. Vairāgya. Although He is the proprietor of all the planets, you won't find Him within this material world, although His authority is going on. Just like the president of your country is not to be seen everywhere, but his authority is going on. Mat-sthāni sarva-bhūtāni nāhaṁ teṣu avasthitaḥ (BG 9.4). Everything is situated on Kṛṣṇa's opulence, but not that you will find Kṛṣṇa there. You will find Kṛṣṇa there when you are advanced. Otherwise you will not find. Mat-sthāni sarva-bhūtāni nāhaṁ teṣu avasthitaḥ. Kṛṣṇa is situated everything, but still, you cannot see in Kṛṣṇa unless you have got eyes to see. That is Kṛṣṇa consciousness movement, to give you the eyes to see Kṛṣṇa everywhere. So how this thing can be done? So if you are serious, then you can see Kṛṣṇa.