If you associate with Kṛṣṇa consciousness society, then the benefit will be that your dormant, I mean to say, relationship with Kṛṣṇa will be invoked. We have got, every one of us, we have got our eternal relationship with God. And the foolish people, they say that "I don't believe God." Just like an upstart son says, "I have no connection with father." How can you disconnect your father? Similarly, there is no question of disbelieving in God. It is simply foolishness, simply foolishness.
So that dormant relationship is there. Nitya-siddha kṛṣṇa-bhakti. You want to serve Kṛṣṇa, but it is now covered. You want to revoke (invoke) your relationship with Kṛṣṇa. Just like a good son, if he is not mad, he is not crazy, natural affection is there for father. Natural affection is there, father. As soon as the father, the parents, call, they go. So similarly, we have got this dormant relationship with Kṛṣṇa. Simply by the spell of illusion we are thinking that "We have no connection with God or Kṛṣṇa. Let us act independently and do all foolish things and be happy." So we are unhappy; so we are frustrated; so we are full of anxieties. This is our position.
So here it is stated that when, by good association, when we associate with persons who are in the knowledge of Kṛṣṇa, in knowledge of God, in the science, if we associate, then this dormant intuition will be revived and we shall be engaged in Kṛṣṇa consciousness.
Atrājam ity anena pradhāna-pradhānāt cid-vargāt saṁsāra-vivargāc ca veda, veda.(?) Now, here this ajam, that God is unborn, this indicates that He is different from this material world because in the material world we have no experience that anyone is unborn. Everyone is born. Not only everyone, everything is born. This your New York City is born. You will find some date in the history that the New York City was started four hundred years or five hundred years. So we have got, we are very much fond of history. That means finding out the date of birth of everything. So this is the nature. So "He is unborn" means that spiritual nature is not like this material nature. At once we can understand. Spiritual nature is born and... Material nature is born, and spiritual nature is not born. This is the distinction. Therefore Kṛṣṇa is not material, He is spiritual. Because He says unborn, therefore He is not material. Immediately you have to understand.