Everyone is seeking after happiness. Ātyantika-duḥkha-nivṛttiḥ. The struggle for existence is to minimize miserable condition of life and increase enjoyment. We, the living entities, we are part and parcel of God. Mamaivāṁśo jīva-bhūtaḥ (BG 15.7). Jīva-bhūta, jīvas, all jīvas, living entities, they are part and parcel of Kṛṣṇa, or God. When we speak of "Kṛṣṇa," means God. God has got many thousands of name, but this one name is chief. Kṛṣṇa means "the all-attractive." Kṛṣṇa attracts everyone. Or one who attracts everyone, He is God. God cannot be attractive for some men or some living entities and not for others. By His opulence, by His richness, by His power, by His beauty, by His knowledge, by His renunciation, by His reputation, God is all-attractive. So all these opulences you will find in Kṛṣṇa.
- aiśvaryasya samagrasya
- vīryasya yaśasaḥ śriyaḥ
- jñāna-vairāgyayoś caiva
- ṣaṇṇāṁ bhaga itīṅganā
- (Viṣṇu Purāṇa 6.5.47)
Bhaga. Bhaga means opulence. Just like we sometimes speak "bhagavān." That comes from this word bhaga. Similarly, bhagavān. Bhagavān means the owner of all opulences. That is called bhagavān. There are now, nowadays, so many bhagavāns, but they are not owner of all opulences. Maybe partly. But God means, bhagavān means, samagrasya. Samagra means complete.