The whole civilization is based on the process of making people pious. Because in another place we'll find Kṛṣṇa says that yeṣām anta-gataṁ pāpaṁ janānāṁ puṇya-karmaṇam. Without puṇya-karma, without pious activities, nobody can enter into the devotional service.
- yeṣām anta-gatam pāpaṁ
- janānāṁ puṇya-karmaṇam
- te dvanda-moha-nirmuktā
- bhajante māṁ dṛḍha-vratāḥ
So this process should be adopted, how to become sukṛtina. Sukṛti means yajña-dāna-tapa-kriyā. One must perform sacrifices as prescribed in the śāstras, and they must give in charity their hard-earned money for Kṛṣṇa's cause. That is called dāna. Yajña, dāna, and tapasya. Tapasya. Just like tomorrow is Śrī Rāma-navami. The tapasya will be that all the devotees will observe fasting from morning till evening. This is called tapasya. Just like Ekādaśī day—there is no eating sumptuously. Simply you take little fruits and flowers. Try to avoid that also. You don't take even water. That is really ekādaśī. But because we cannot do it—in the Kali-yuga the time is different—therefore we are allowed to take little fruit and milk, which is called anukalpa. These are different methods of tapasya. And yajña. This yajña, saṅkīrtanaiḥ prāyair yajñaiḥ, yajanti hi su-medhasaḥ. In this age you cannot perform that big aśvamedha yajña, gomedha yajña, rājasūya yajña, so many other yajñas. It is not possible. First of all, you have no means to perform such yajñas, hundreds and hundreds of tons ghee required for putting into the sacrificial fire. You have not even a drop of your ghee. So forget all those yajñas. In this age, yajñaiḥ saṅkīrtanaiḥ prāyaiḥ. That is recommended in the śāstra:
- kṛṣṇa-varṇaṁ tviṣākṛṣṇaṁ
- yajñaiḥ saṅkīrtanaiḥ prāyair
- yajanti hi su-medhasaḥ
- (SB 11.5.32)
So these are pious activities, to perform yajña and to give in charity, yajña, dāna and tapasya, accepting voluntarily austerity. That will make you sukṛtina. And if you actually become sukṛtina, then you'll be inclined. Because the dirty things will be cleansed by these pious activities, then you will understand. Just like when the sky is cleared of all clouds you can see the sunshine very brilliantly, similarly, you can see Kṛṣṇa and God very brilliantly as soon as the cloud accumulated in your heart of all dirty things is cleansed. The process of cleansing in this age is this saṅkīrtana yajña. This saṅkīrtana movement is not unauthorized. It is authorized by the śāstras. And because they are being properly performed, it is taking effect all over the world.
So we have to undergo all these processes recommended in the śāstras-yajña-dāna-tapa-kriyā. So this is yajña, saṅkīrtana-yajña. It is recommended in the Vedic literature that in this age, Kali-yuga, the form of the Lord as kṛṣṇa-varṇaṁ tviṣākṛṣṇam, that "He is always engaged in describing or glorifying Lord Kṛṣṇa." Who is that? Caitanya Mahāprabhu. Caitanya Mahāprabhu is the indicated incarnation in the Śrīmad-Bhāgavatam. Kṛṣṇa-varṇaṁ tviṣākṛṣṇaṁ sāṅgopāṅgāstra-pārṣadam (SB 11.5.32).