Jayāntakṛd: You explain in Bhāgavatam, Śrīla Prabhupāda, bhogaiśvarya-prasaktānāṁ tayāpaḥrta-cetasām (BG 2.44): "To those who are too attached to material enjoyment and material opulence the devotional service cannot take place." This can be one difficulty.
Prabhupāda: Because we want material happiness, therefore there is difficulty. So material happiness, you have got experience, it cannot give us satisfaction. The big, big countries, America, in Europe, and so many, they have advanced in material happiness, but actually they are not happy. Material happiness cannot give us happiness. Happiness, when we actually come to Kṛṣṇa and love Him . . . happiness means also love. Either you love your family or your country or your society or your wife, your children, by loving there is happiness. But this loving process is not giving us happiness. We are becoming frustrated. Therefore the real lovable object being Kṛṣṇa, if we make progress to that point, then we shall be happy. This is the point. Mām evaiṣyasi asaṁśayaḥ (BG 18.68). So if this is concluded, then where is difficulty to execute Kṛṣṇa consciousness? That is my point. Now it is concluded that if we come to Kṛṣṇa and love Him, then that is the highest perfection of our life. Now, to attain that highest perfection of life, where is the difficulty? That is the point I am asking.
Bhagavān: Only if one is envious of Kṛṣṇa.
Prabhupāda: Huh? Then there is no question of love. That is another thing. But if you actually want to love Kṛṣṇa, where is the difficulty?
Devotees: There is no difficulty.