So in Bhagavad-gītā Arjuna says, after understanding Bhagavad-gītā from Kṛṣṇa, he said, "You are Parabrahma." Paraṁ brahma paraṁ dhāma pavitraṁ paramaṁ bhavān (BG 10.12). Bhavān. Bhavān means "Your Lordship." "You are Parabrahma, the Supreme Brahma." He's the Supreme Brahma. Brahma means spirit and brahma means the greatest. So he has explicitly explained that spirit soul, we are all spirit soul, every one of us. But He is the supreme spirit soul, param. Param means the supreme. He's not ordinary. So He comes as ordinary, not ordinary, as human being, but He is the supreme human being. That is the difference. Supreme human being. But one who cannot understand, one who thinks, "Oh, Kṛṣṇa is like us. He has got also two hands, two legs, one head. We have got also. He is like me," he is a mūḍha, rascal. Therefore it is said in the Bhagavad-gītā, avajānanti māṁ mūḍhāḥ: (BG 9.11) "These rascal fools, they deride." Mānuṣīṁ tanum āś... Paraṁ bhāvam ajānantaḥ, "They have no knowledge of the paraṁ bhāvam." So the paraṁ bhāvam, that is understood by the devotees. That is the difference. Budhā bhāva-samanvitāḥ, Kṛṣṇa has said. Budhā bhāva-samanvitāḥ (BG 10.8). Paraṁ bhāvam, this bhāva... Bhāva means assimilation—"Oh, Kṛṣṇa is so great." This is called bhāva. That is real understanding, when you understand really this bhāva stage. Bhāva-bhakti. Bhāva-bhakti. Simply engaged in Kṛṣṇa's service. Paraṁ bhāvam. Person who has not come to this stage of bhāva, he cannot understand Kṛṣṇa. Paraṁ bhāvam ajānantaḥ. The bhāva stage comes.
Everyone can attain that bhāva stage. There is process. This process is described by Rūpa Gosvāmī how to come to the bhāva stage. Bhāva stage means just prior to perfection. One must come to the bhāva stage, next stage is perfection. Next stage is full perfection. So how to come to this bhāva stage, that is Rūpa Gosvāmī has described, ādau śraddhā. First of all little faith. Just like many outsider also come here, "What these people are doing, these Kṛṣṇa consciousness men? So let us see." So śraddhā. That is called śraddhā. Śraddhā, real śraddhā means complete faith. That is described by Caitanya-caritāmṛta. Śraddhā-śabde viśvāsa kahe sudṛḍha niścaya (Cc. Madhya 22.62). One who has got this much faith, strong faith, that Kṛṣṇa is the Supreme Personality of Godhead, this faith, not flickering, firm faith, "Yes, Kṛṣṇa is the Supreme Personality..." That is called śraddhā. That is beginning of śraddhā. If you have got still doubt, then you have not come to the stage of śraddhā even. Superfluous. You may come, but when you actually believe that "Kṛṣṇa is the Supreme Personality of Godhead, and if I engage myself in Kṛṣṇa's service, I am perfect"—two things—that is śraddhā. And the more you increase this śraddhā you become advanced. The beginning is this śraddhā. Ādau śraddhā.
So how this śraddhā, this faith can be increased? Sādhu-saṅga (CC Madhya 22.83). If you keep yourself associated with the devotees, then this śraddhā can be increased. If you simply believe, "Yes, Kṛṣṇa is Supreme Personality," but you do not live with the sādhus or devotee, then it will drop. It will finish. So just to keep the standard, the temperature right, you must keep always yourself warm. If you go away, then your (indistinct) is gone. Again you become cold. You see. This is the process. Ādau śraddhā tataḥ sādhu-saṅgaḥ (Cc. Madhya 23.14-15). Everything is perfect. The first thing is that you must believe that Kṛṣṇa is the Supreme Personality of Godhead. Yes. And to keep this faith strong and going on, you must keep association with devotees. Otherwise whatever little faith you got, it will be lost. It become again under the clutches of māyā. Ādau śraddhā tataḥ sādhu-saṅgaḥ (Cc. Madhya 23.14-15). And if you actually associate with sādhu, then the next stage is bhajana-kriyā, initiation, how to worship Kṛṣṇa. Then anartha-nivṛttiḥ syāt. If you are actually engaged in devotional service, anartha, which are not required, things will vanish. Just like we ask our students, "No illicit sex, no intoxication, no gambling, no meat-eating." Simply by hearing it you cannot follow it. It is not possible. If you make bhajana-kriyā, if you're actually following—chanting sixteen rounds—then you can follow the others. Otherwise, if you are spiritually weak, you cannot. The government is spending so much money to stop this intoxication, LSD, in your country. They're all failure. But here, with our pure association, a person can give up immediately. Just see how much the association is strong. Ādau śraddhā tataḥ sādhu..., bhajana-kriyā (Cc. Madhya 23.14-15). Anartha.