Paramparā means Kṛṣṇa explained the knowledge, Vedic knowledge, to Lord Brahmā, ādi-kavaye. Janmādy asya yataḥ anvayāt itarataś ca artheṣu abhijñaḥ sva-rāṭ tene brahma hṛdā (SB 1.1.1). The spiritual knowledge, brahma, brahma-vidyā, śabda-brahma, the Vedic knowledge . . . just like in the Bhagavad-gītā, the words written in this book, Bhagavad-gītā, although it appears like ordinary letters, they are not like that. It is Vedic vibration. The things which are being spoken by Kṛṣṇa, they are not ordinary language. Had it been ordinary language, how . . .? Because it was written five thousand years ago. How it is still going on? There are many literatures written by great, great poets within two thousand . . . two hundred years, three hundred years, or, say, thousands of years. But they are being forgotten. But therefore the character of the Vedic knowledge, they are not material things. They're all spiritual. Why we are giving so much importance to the words of Kṛṣṇa? Because this language is absolute. Kṛṣṇa and Kṛṣṇa's words, Kṛṣṇa and Kṛṣṇa's language, or Kṛṣṇa's words, they are the same. Kṛṣṇa and Kṛṣṇa's form . . . we are worshiping Kṛṣṇa's form. That is also Kṛṣṇa. Otherwise, are we wasting our time by decorating a doll, a statue, and we are struggling so hard to establish a temple of Kṛṣṇa? No.
This science is unknown to the atheist class of men. The atheist class of men, they do not know the absolute nature of Kṛṣṇa. Kṛṣṇa, His name, His form, His quality, His pastimes, His instruction—anything of Kṛṣṇa—that is Kṛṣṇa. That is not different from Kṛṣṇa. Abhinnatvān nāma-nāminoḥ (CC Madhya 17.133). The śāstric injunction is:
- ataḥ śrī-kṛṣṇa-nāmādi
- na bhaved grāhyam indriyaiḥ
- sevonmukhe hi jihvādau
- svayam eva sphuraty adaḥ
- (CC Madhya 17.136)