Bhaga means fortune. So Bhagavān. Vān means possessing fortune. So these are the symptoms of becoming fortunate: wealthy, strong, wise, beautiful, reputed and, at the same time, renouncer, without any attachment. These things are to be tested. So don't accept cheap God, or don't try to imitate God, "I am God." This is a great, what is called, standard of ignorance. Anyone falsely claiming that, "I am God," that is the last snare of māyā, that one is falsely claiming "God."
So our students in Kṛṣṇa consciousness, wherever it is possible, try to preach this principle, that God is not so cheap that any rascal can come and claim that, "I am God," or anyone can claim as God. This is most foolish claim. Our Vedic literature gives hundreds and thousands of description how God is to be understood. In the Upaniṣad it is stated, eko bahūnāṁ vidadhāti kāmān. Nityo nityānāṁ cetanaś cetanānām (Kaṭha Upaniṣad 2.2.13).
He is the chief amongst the living entities. He is the chief amongst the eternals. How He is chief? He is one. God is one. Eko bahūnāṁ vidadhāti kāmān. He is one living entity, supreme living entity, and He is supplying the necessities of all other living entities. That is God—whether He is supplying necessities of all other living entities. Eko bahūnāṁ vidadhāti kāmān.
Similarly, there are many description about God.
- yasyaika-niśvasita-kālam athāvalambya
- jīvanti loma-vilajā jagad-aṇḍa-nāthāḥ
- (Bs. 5.48)
Jagad-aṇḍa-nāthāḥ. In each universe there is a chief man, just like Lord Brahmā. Just like in your country the chief man is the president, Mr. Nixon, similarly, in this universe the chief man is Lord Brahmā. And in the Bhagavad-gītā you'll find, Brahmā's age you cannot calculate even, one day. He's living so long a duration of life.
But he's not independent. Yasyaika-niśvasita-kālam athāvalambya (Bs. 5.48). His life, his duration life, although so long, still, it is said that that life is only a breathing period of Lord Mahā-Viṣṇu. Niśvasita-kālam. Just like we are breathing, exhaling and inhaling, coming out and again taking. So when Mahā-Viṣṇu exhales, all the universes coming, and when He inhales, it goes again within. And the duration of Brahma's life you can calculate.